Royal Enfield begins operations in Bangladesh with the inauguration of its flagship showroom in Dhaka and the launch of the Hunter 350, Meteor 350, Classic 350, and Bullet 350, with bookings starting today. The company has also set up a Category 2 manufacturing unit in Cumilla District, Bangladesh, with an annual capacity of 30,000 units to cater to the growing demand for premium middleweight motorcycles in the market.
Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), today 21 October 2024, announced the commencement of operations of its manufacturing unit and flagship showroom in Bangladesh. Set up in collaboration with IFAD Motors, this initiative marks a significant boost to the company’s business in the SAARC region and further reiterates Royal Enfield’s commitment to Bangladesh. Located in Chauddagram, Cumilla District, the new facility is Royal Enfield’s sixth manufacturing unit outside India, following Nepal, Brazil, Thailand, Colombia, and Argentina. This facility complements the brand’s state-of-the-art manufacturing and ancillary operations in Tamil Nadu, India.
Commenting on Royal Enfield’s entry into Bangladesh, Chief Commercial Officer Yadvinder Singh Guleria said, “At Royal Enfield, our vision is to expand the middleweight motorcycle segment globally, and our entry into Bangladesh marks another important milestone in this journey. We have steadily grown the midsize market globally, establishing a strong foothold in key markets across the Americas, Europe, and the Asia Pacific regions. Last year, we further strengthened our presence in SAARC by launching CKD operations in Nepal, and now we are delighted to start our journey in Bangladesh with the launch of our manufacturing and retail operations in partnership with IFAD Motors.”
Speaking further about the launch of Royal Enfield motorcycles in Bangladesh, Guleria added, “We are confident that Bangladesh has strong growth potential in the leisure motorcycling culture. We aim to nurture and grow this culture, and we are thrilled to launch four of our iconic motorcycles—the Hunter 350, Meteor 350, Classic 350, and Bullet 350—in Bangladesh. Through localized production and manufacturing, we are committed to elevating the customer experience, improving accessibility, and expanding the motorcycling way of life for the Bangladesh riding community.”
Mr. Iftekar Ahmed Tipu, Chairman of IFAD Group, expressed his enthusiasm for the partnership with Royal Enfield, stating, “We are delighted to partner with a global brand like Royal Enfield. With its strong legacy and world-class motorcycle portfolio, Royal Enfield has played a key role in growing the global mid-size segment. As part of our growth strategy, we will expand our own and dealer retail networks across Bangladesh in the coming years, attracting new consumers and bringing our products and services closer to customers. We aim to provide best-in-class service and customer experiences to strengthen the mid-size motorcycle segment in Bangladesh.”
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With a manufacturing capacity of over 30,000 units per year, the Cumilla District facility is a modern 8-acre facility that will cater to growing demand. The facility will engage in local production and manufacturing of four flagship models—Hunter 350, Meteor 350, Classic 350, and Bullet 350—specifically for the Bangladesh market. This setup ensures Royal Enfield’s commitment to increasing accessibility and nurturing the growing middleweight motorcycle segment in the country.
The manufacturing facility is complemented by the establishment of Royal Enfield’s first flagship showroom in Dhaka. Spanning approximately 7,900 sq. ft., the showroom is designed to serve Royal Enfield enthusiasts in Bangladesh with a premium sales and customer experience. The facility also includes a 3,900 sq. ft. service center to offer end-to-end sales, service, and after-sales support.
To begin with, Royal Enfield will launch the following models in Bangladesh:
- Royal Enfield Bullet 350: The iconic Bullet 350 is the longest-running motorcycle model in continuous production globally. Known for its resilience and legacy in motorcycling, the Bullet 350 has been a symbol of endurance for millions of riders worldwide. Starting price: BDT 410,000.
- Royal Enfield Classic 350: The timeless Classic 350 boasts impeccable pedigree, old-world charm, and unshakable character. Representing the essence of Royal Enfield’s design and engineering DNA, the Classic 350 will be available in Bangladesh at a starting price of BDT 405,000.
- Royal Enfield Hunter 350: Launched in 2022, the Hunter 350 offers dynamic performance and retro-modern styling. With its agility and confident maneuverability, the Hunter 350 is ideal for urban riders and open roads alike. Starting price: BDT 340,000.
- Royal Enfield Meteor 350: Globally admired for its smooth and refined ride, the Meteor 350 is recognized as an easy cruiser, offering a comfortable and enjoyable riding experience for both short commutes and long trips. Starting price: BDT 435,000.
The flagship showroom will also feature a wide range of riding gear, helmets, and lifestyle apparel to enhance the motorcycling experience. Royal Enfield remains committed to supporting the Bangladesh motorcycling community, ensuring riders are equipped for any adventure with safe, functional, and stylish ride gear.
Read more: IFAD Motors to introduces Royal Enfield Motorcycles in Bangladesh on 21st October
Royal Enfield’s entry event in Bangladesh, led by Shafkat Sakin, AGM, Brand & Marketing, IFAD Motors Limited – Royal Enfield Division, is expected to enhance accessibility to premium middleweight motorcycles in the country.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has been crafting beautifully designed motorcycles since 1901. With its roots in Britain and a long-standing manufacturing base in India since 1955, Royal Enfield continues to lead the global mid-size motorcycle segment. Known for its accessible and engaging motorcycles, Royal Enfield promotes what it calls “Pure Motorcycling.” The brand’s premium line-up includes the Guerrilla 450, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650, and more, with a passionate community supported by events like Motoverse and Himalayan Odyssey.
About IFAD Motors
Established in 1985, IFAD Group has grown into one of Bangladesh’s leading business conglomerates, operating across industries such as automobiles, lubricants, food, and technology. Committed to ethical business practices, customer-centric solutions, and societal contributions, IFAD Motors is proud to partner with Royal Enfield to bring world-class motorcycles to the Bangladesh market.
