SSG (Super Star Group), a leading conglomerate, has announced the appointment of Sajjadul Islam as its new Deputy General Manager of Marketing. Islam is a seasoned brand professional with over 11 years of experience in the industry. He has a proven track record of success in developing and executing innovative marketing campaigns that drive growth and profitability.
In his new role at SSG, Islam will be responsible for leading the company’s marketing efforts across all its businesses. He will work closely with the executive team to develop and implement strategic marketing initiatives that align with SSG’s overall business goals.
Islam is a highly skilled and experienced marketer with a deep understanding of the Bangladeshi market. He is also a passionate advocate for creativity and innovation. He is confident that his skills and experience will help SSG achieve its marketing objectives and continue to grow its business.
Career Highlights
- Deputy General Manager of Marketing at SSG (Super Star Group) (September 2023 – Present)
- AGM-Marketing & Category Lead – Light & Fan at SSG (Super Star Group) (June 2019 – September 2023)
Key Achievements
- Successfully managed product and brand aspects of the Lighting & Fan business.
- Played a pivotal role in corporate branding initiatives.
- Led new product development efforts to drive growth.
- Formulated sales forecasts and set business targets.
- Implemented effective pricing and offer strategies to ensure sustainable growth.
Previous Experience
- Senior Brand Manager at PRAN-RFL Group (January 2018 – June 2019)
- Brand Manager at PRAN-RFL Group (January 2016 – December 2017)
- Asst Brand Manager at PRAN-RFL Group (June 2013 – December 2015)
- Senior Executive, Marketing at Rangs Group (May 2012 – June 2013)
- Product Executive at ACI Foods Limited (October 2011 – May 2012)
- Examination Invigilator at the British Council (May 2009 – December 2010)
Education
- Master of Business Administration (MBA), Business – University of Chittagong (2005 – 2011)
- Higher Secondary Certificate (HSC), Science – Chittagong College (2002 – 2004)
- Secondary School Certificate (SSC), Science – Chittagong Collegiate School (1997 – 2002)
Certifications
- Advanced Certificate in Business Administration (ACBA) from Institute of Business Administration (IBA) – Dhaka University (Issued July 2017)
- Google Digital Garage – Google (Issued April 2020)
About Sajjadul Islam
Sajjadul Islam is a passionate brand enthusiast with over 11 years of experience in brand management across various industries, including Food, Automobile, Construction materials, and Electrical apparatus. He has a keen eye for creative solutions and believes that every brand has a unique story to tell. Sajjadul is known for his extroverted nature, creativity, and commitment to delivering value to customers.
Specialties
- Branding and Brand Management
- Marketing and Sales Strategy
- New Idea Development
- Brand Activation
- Consumer Branding
- Strategizing
- Commercial Operation
- Communication
Sajjadul’s appointment as Deputy General Manager of Marketing at SSG is a testament to the company’s commitment to innovative marketing and excellence. His wealth of experience and dedication are expected to drive SSG’s marketing initiatives to greater success.
