Seven thousand people, on an average, die in road accidents every year in the country. Moreover, about 12,000 people are injured in road accidents and lead a miserable life. The number of casualties in road accidents are increasing every year. Under the circumstance, Saudi, lubricate brand of the country’s leading business group RFL, has launched a public awareness campaign titled ‘Safe Highways’ to prevent road accidents. The campaign, which started on October 11, will continue for six months.
As part of the campaign, Saudi Lubricants will hold rallies at 21 different places in the country on the National Road Safety Day on October 22. The other events of the campaign include identifying the accident-prone areas and adding it to Google map, training of drivers during the campaign, branding on heavy vehicles with awareness information to prevent road accidents.
R N Paul, Managing Director of RFL Group, gave details about the campaign in a press conference at PRAN Center in the capital’s Badda on Wednesday. Kazi Rashedul Islam, Executive Director of Saudi Lubricants, Mir Lutfar Rahman, Deputy General Manager, Juhirul Islam Shimul, Head of Marketing, Touhiduzzaman, Assistant General Manager (Public Relations) of PRAN-RFL Group and Aminur Rahim, Deputy Executive Director of Road Safety Foundation were present.
RN Paul said, “RFL Group always manufactures products based on the needs of the consumers using quality raw materials. Every household in the country uses RFL products. That’s why we have a responsibility to the consumers. For the reason, we do various awareness campaigns.”
Read more: Banglalink Expands Network Coverage with 15,000 Towers in Bangladesh
He also said, “The rate of road accidents is increasing every year. Most of the road accidents take place on the highways of the country. Accidents take place on highways for various reasons. We have launched ‘Saudi Safe Highways’ campaign to create awareness among drivers and passengers to prevent accidents on highways. We hope this campaign will play an important role in preventing accidents on the highways and creating awareness among the people concerned.”
Kazi Rashedul Islam, Executive Director of Saudi Lubricants, said, “We have identified the accident-prone areas on the highway with the help of Highway Police, Road Safety Foundation and reports published in various media. We also sought public opinion about the accident prone areas through Facebook posts. Now, we are pinning the accident prone places on Google Maps with the help of Facebook based group BikeBD Community. We have taken this initiative to make all concerned aware.”
Read more: E-Commerce Association of Bangladesh (e-CAB) Announces e-Commerce Movers Award (eCMA) Awards 2023
He also said, “We are marking the various accident-prone places in the country with the permission of the Department of Roads and Highways so that the drivers cross the place very carefully.”
