In a recent development, Melonades has welcomed a seasoned marketing professional, Md. Khallequzzaman, as its Senior Director. Khallequzzaman’s vast expertise in digital marketing and media communication is expected to be a valuable asset to the company.
With over 13 years of experience, Md. Khallequzzaman is a distinguished marketing professional and growth hacker, renowned for his achievements in the digital marketing landscape. He has a proven track record of devising and executing successful digital strategies for leading brands. His expertise extends to driving innovation, comprehending the entire digital ecosystem, and consistently delivering exceptional marketing performance.
Md. Khallequzzaman is passionate about staying at the forefront of industry trends and harnessing the power of data to stimulate growth and engagement. His unwavering commitment is to deliver measurable results and maximize return on investment (ROI) for clients. He specializes in media communication, digital marketing, e-commerce, and traditional marketing, making him a versatile professional capable of navigating intense business and brand development challenges in the digital arena.
Khallequzzaman’s professional journey includes significant roles at various prominent organizations:
Melonades (Present)
Position: Senior Director
Duration: Since September 2023
Responsibilities: Overseeing Melonades Digital, a digital concern of Top of Mind.
Asiatic Marketing Communications Limited
Position: Senior Director
Duration: January 2022 – September 2023
Responsibilities: Handling Digital & ATL Media Business and Partnership. He demonstrated proficiency in Google Adwords, social media communications, press releases, marketing strategy, crisis communications, and more during his tenure.
PRAN-RFL Group
Position: Digital Marketing Manager
Duration: March 2017 – March 2019
Responsibilities: Lead the ad operation team, overseeing digital media marketing for over 80 brands across different countries. His role encompassed managing various digital channels, including Facebook, Google, Viber, and more.
Asiatic JWT
Position: Associate Manager (Social Media & Strategy)
Duration: November 2015 – February 2017
Responsibilities: Led the ad operation and client servicing teams for PRAN-RFL Group, focusing on business development and the execution of social and digital media campaigns for clients.
Top Of Mind (BD)
Position: Former Media Analyst
Duration: October 2011 – October 2014
Responsibilities: Engaged in media planning and analysis, digital media analysis, market forecasting, and the use of specialized media tools and software for clients.
Khallequzzaman has also obtained numerous certifications and licenses, including Google Adwords Professional, Google Analytics, Twitter Flight School Certified, and more, underscoring his commitment to staying updated with industry best practices.
He holds a Bachelor of Business Administration (BBA) degree in Human Resource Management from Stamford University Bangladesh and a Master of Business Administration (MBA) degree with a focus on Finance from the same institution.
Md. Khallequzzaman’s appointment as Senior Director at Melonades is poised to reinforce the company’s digital marketing capabilities and further enhance its position in the industry. His extensive experience and dedication to driving marketing excellence make him a valuable addition to the team. Melonades anticipates significant growth and success under his leadership.
Licenses & Certifications
1. Display & Video 360 Certification Exam
2. Google Ads Display Certification
3. Google Ads Search Certification
4. LinkedIn Marketing Solutions Fundamentals
5. Google Analytics
6. Twitter Flight School Certified
7. Google AdWords Certification
8. Google Search Advertising
9. Facebook Blueprint (Ad Create Tool)
10. Facebook Blueprint (Ads Manager)
