ShareTrip Achieves Remarkable Conversion Value Growth Through Google Search Campaigns

ShareTrip, a prominent online travel tech company in Bangladesh, offering a comprehensive range of services encompassing flight ticketing, hotel booking, packages, and visa support, has strategically harnessed the power of Google Search Campaigns to optimize its online presence and elevate its business outcomes.

In today’s digital age, travelers habitually turn to Google to seek information before making crucial travel-related decisions. Recognizing this trend, ShareTrip set out to captivate its audience whenever they embarked on Google searches for travel-related information, with the ultimate goal of maximizing conversion value.

Through the implementation of Google Search Campaigns, leveraging Value-Based Bidding, ShareTrip achieved remarkable results. The company witnessed an astounding 107% surge in the number of conversions, signaling a significant increase in user engagement and action. Moreover, the Return on Advertising Spend (ROAS) skyrocketed, marking a sevenfold rise in profitability.

Notably, ShareTrip’s astute approach also led to a 41% reduction in Cost Per Acquisition (CPA) compared to their previous traffic-driven campaigns. Additionally, the company experienced a commendable 27% reduction in CPA when compared to other advertising platforms.

ShareTrip’s strategy involved launching always-on search campaigns organized into themed ad groups, accompanied by the inclusion of broad match keywords. These campaigns were meticulously optimized using a conversion value bid strategy, aimed at extracting the maximum possible value from each interaction. To further extend their reach, ShareTrip effectively utilized dynamic search ads, targeting customers actively searching on Google for precisely the services they offer.

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ShareTrip’s collaboration with Google Search Campaigns has proven to be a resounding success, not only in enhancing their online visibility but also in driving substantial growth in conversions and profitability. This strategic move reaffirms ShareTrip’s commitment to delivering exceptional travel services to its customers in Bangladesh and beyond.