Singer Bangladesh Limited is looking for Deputy Manager-Brand

Singer Bangladesh Limited is seeking an experienced and strategic Deputy Brand Manager with a strong background in brand strategy development, analytical mindset, performance marketing expertise, data analytical abilities, and marketing research proficiency. The ideal candidate will have a minimum of 8 years of experience in the home appliance, FMCG, or telecom industry and possess a proven track record in brand management. This role requires daily collaboration with the regional marketing team and exceptional presentation skills.

Responsibilities

• Develop and execute comprehensive brand strategies to drive brand growth and market share.
• Analyze market trends, consumer insights, and competitive landscape to identify opportunities and threats.
• Implement strategic initiatives to enhance brand positioning and achieve business objectives.
• Lead performance marketing efforts, including digital marketing campaigns, to drive customer acquisition and retention.
• Optimize marketing campaigns across various channels to maximize ROI and effectiveness.
• Utilize data analytics to track and measure brand performance, consumer behavior, and market trends.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Work closely with the regional team to ensure alignment of brand strategies and marketing initiatives.
• Coordinate cross-functional efforts to achieve brand objectives and drive business growth.
• Prepare and deliver compelling presentations to internal and external stakeholders.

Skills & Expertise