Walton and Orix, have joined forces to revamp brand promotions and introduce consumers to an innovative laundry cleaning experience.
The strategic business partnership between Walton Home Appliance and Orix Fabric Care was formalized at Remark HB Limited’s Corporate Office in Gulshan, the capital, through a signing ceremony. Mostafa Kalam from Walton Home Appliance and Khondoker Md. Mominul Huq from Remark HB Ltd led the signing on behalf of their organizations.
The agreement outlines that Orix will supply liquid detergent to accompany Walton washing machines, provided for free to consumers upon purchasing a Walton washing machine. This collaboration allows Orix to utilize Walton’s branding elements in various promotional channels, including packaging, leaflets, campaigns, and advertisements. Additionally, Orix will set up promotional booths at Walton’s Plazas and outlets across Bangladesh.
Mostafa Kamal from Walton Home Appliance highlighted the company’s commitment to providing top-quality washing machines at affordable rates. The partnership with Orix aims to offer customers added value through complimentary liquid detergent, enhancing the laundry cleaning experience.
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Khondoker Md. Mominul Huq of Remark HB Ltd emphasized the partnership’s potential to yield excellent outcomes due to Walton’s active participation. He expressed Orix’s dedication to surprising Bangladeshi consumers with fabric care innovations, aiming for an upgraded laundry cleaning experience with Walton’s washing machines.
Walton, a prominent player in Bangladesh’s electronics market for nearly four decades, has not only delivered superior services but has also significantly contributed to foreign exchange earnings through product exports.
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Remark HB Limited, an affiliate of Remark LLC, USA, introduced the international detergent brand, Orix, to Bangladesh, focusing on simplifying consumers’ lives. Orix offers cutting-edge technology in variants like Crystal Wash, Fabric Shampoo, Winter Wash, and Perfect Plus Detergent. The brand is set to launch “Orix Pure Clean,” a new liquid detergent expected to revolutionize fabric care in Bangladesh.
