Written by Content Desk, Brand Practitioners• December 1, 2024• 7:23 pm• Jobs

Sun Pharmaceutical Ltd. is looking for Brand Manager.

Sun Pharmaceutical (Bangladesh) Ltd. is looking for Brand Manager -Consumer Healthcare (CHC).

Sun Pharmaceutical (Bangladesh) Ltd. is a subsidiary of Sun Pharmaceutical Industries Limited, 4th largest global specialty generic pharma companies having presence in over 100 countries with more than 43 state-of-the art manufacturing facilities spread across 6 continents. For nearly 2.5 decades, they have been contributing to the healthcare system of Bangladesh by providing high quality, affordable medicines. Sun Pharma is going to launch consumer brand portfolio in Bangladesh consumer market for enhancing lives with nutrition supplements and complete nutrition solutions for growing children, adults, pregnant and lactating mother, recovering individuals and people with diabetes. To keep pace with their growth plan they are looking for the following position of their consumer healthcare brand. If you are enthusiastic, ambitious and looking for an excellent career, be a part of this exciting journey.

Responsibilities

Collaborate effectively with local sales team and global marketing team for strategy development, plan and execute marketing related activities and identify opportunities for new product development.
To develop, recommend and lead the execution of local brand marketing plans for the brand and manage the effective deployment of the marketing budget with complete accountability of sales (Create a brand activity calendar and develop marketing inputs).
Liaison with in-country activation agencies and implement strong activation programs with Doctors, Pharmacies and Consumers.
Design and roll-out brand communication campaigns in coordination with communication/digital agencies.
Ensure consumer outreach through effective media planning.
Execution of inputs for all stakeholders as planned. Measure ROI of each input and make further plans accordingly.
Collaborate effectively with distributor and trade marketing team to roll out trade visibility campaigns.
Drive retail audits through trade marketing team to assess trade visibility impact.
Design and develop POSMs to drive consideration and visibility across general and modern trade outlets.
Develop joint business plans with Global marketing team.
Share monthly performance reports all stakeholders
Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
Co-ordinate with regulatory team to fast-track products registration
Packaging artwork development of new SKU Introductions in markets.

Professional Qualifications

BBA, MBA in Marketing from reputed university.
Minimum 2 years of experience in the similar position (Brand Manager) and maximum 8 years of relevant marketing experience in any FMCG/Consumer goods industry.
Previous experience of working with communication/digital agencies is required.
Good communication skills, negotiation skills & analytical skills.
Proficient in excel. Comfortable in managing large data files & analyzing information.
Fluency & written knowledge of English is a must.
E-commerce and Modern Trade knowledge will be a bonus.