Sunsilk Declared ‘Most Chosen FMCG Brand’ in Bangladesh by Kantar
Sunsilk, the renowned FMCG brand owned by Unilever, has been crowned the ‘Most Chosen FMCG Brand’ in Bangladesh, as revealed by the recent Brand Footprint 2023 report by ‘Worldpanel by Kantar’.
This esteemed recognition was bestowed upon Sunsilk due to its exceptional Consumer Reach Points (CRPs), highlighting its immense popularity and influence among consumers. The CRPs provide insights into the brand’s frequency of selection by shoppers, taking into account population, penetration, and consumer choice.
The Brand Footprint 2023 report not only positioned Sunsilk at the pinnacle of the FMCG industry in Bangladesh but also recognized its global significance. Sunsilk achieved an impressive seventh place, a two-spot improvement from the previous year, among the top 25 most-chosen brands worldwide, based on the report’s findings.
This achievement serves as a testament to Sunsilk’s unwavering commitment to delivering high-quality products that resonate with consumers, solidifying its position as a trusted and favored brand both locally and globally.
