SWISH, a luxury lifestyle brand, crafted a heartfelt Mother’s Day campaign in Bangladesh by inviting mothers to the headquarter for a day.
Click to the link to see the Ads: SWISH: When Moms Visit Us At Work • Ads of the World™ | Part of The Clio Network
This initiative, called “SWISH Moments,” allowed employees to share their daily work routines and express appreciation, fulfilling many mothers’ dreams of seeing their children’s workplaces.
The campaign aimed to strengthen familial bonds and create genuine moments of joy. The approach resonated deeply and earned SWISH a feature on Ads of the World, marking it as the only Bangladeshi Mother’s Day campaign highlighted this year. Notably, SWISH’s previous Mother’s Day campaign, “Genderless Motherhood,” was also highlighted on AOTW last year.
Read more: Visa witnesses over 25% surge in digital payments in Bangladesh during Ramadan
SWISH’s dedication to meaningful connections and innovative campaigns continues to drive its massive success.
