Tanvir A Mishuk Receives Kotler Iconic Achiever Award 2023
Tanvir A Mishuk, the founder and managing director of Nagad Limited, has received the prestigious Kotler Iconic Achiever of the Year-2023 Award.
This recognition celebrates his innovative approaches to business management and exceptional performance in marketing systems.
The Kotler Awards 2023, named after renowned marketing and management guru Dr. Philip Kotler, has been officially introduced in Bangladesh this year. These awards aim to acknowledge outstanding marketing campaigns, initiatives, and professionals who have made exceptional contributions to the marketing landscape in the country.
During the Modern Marketing Summit 2023, held at a five-star hotel in Dhaka, Minister of Planning Ministry M A Mannan presented the esteemed Kotler Award to Tanvir A Mishuk at a gala night. The event was jointly organized by Northern Education Group and Kotler Impact Inc., a leading marketing consultancy firm.
Speaking at the award ceremony, M A Mannan, MP, emphasized the importance of embracing new techniques and methods in marketing to keep pace with the evolving world. He highlighted the need to promote Bangladesh’s identity, achievements, and aspirations to the international community through organizations such as the IMF and the World Bank.
Read more: Kotler Awards 2023: Kotler Impact and Northern Education Group Present Modern Marketing Conclave
Upon receiving the prestigious award, Tanvir A Mishuk, Founder and Managing Director of Nagad, expressed his gratitude. He stated that over the past four years, Nagad has become a well-known name not only among the 160 million people in Bangladesh but also among Bangladeshi expatriates worldwide.
Tanvir A Mishuk attributed Nagad’s success to his approach to communicating in a language that resonates with the masses. He focused on simplifying his messaging to ensure that farmers and laborers could easily understand and connect with Nagad’s services. In doing so, he deviated from traditional brand guidelines and rules, prioritizing effective communication instead.
The program was graced by the presence of Dr. Mashiur Rahman, the Prime Minister’s economic adviser, as a distinguished guest. Dr. Fahim Kibria, Chief Marketing Officer of Kotler Impact, and Prof. Dr. Anwar Hossain, Vice-Chancellor of Northern University of Bangladesh, were also in attendance.
Additionally, the event featured the unveiling of the cover of the Bangladesh edition of the book titled “Essentials of Modern Marketing,” authored by Professor Philip Kotler, globally recognized as the “father of modern marketing.” Nagad’s groundbreaking innovations were showcased as a case study in the book, and Tanvir A Mishuk had the privilege of being a case co-author.
