Tata Group launches new logo for Air India
India’s Tata Group has introduced a fresh logo, brand identity, and visual appearance for Air India, marking a significant investment in revitalizing the former national carrier.
The newly revealed logo features an intricate design characterized by rich golden, red, and purple hues, serving as a replacement for the previous emblem depicting a red swan.
This rebranding initiative comes after Tata Group’s acquisition of the financially challenged airline in October 2021. The official transfer of the airline took place in January 2022.
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According to CEO Campbell Wilson, while the company intends to uphold the enduring and jovial Maharaja mascot, an iconic symbol deeply ingrained in India’s collective consciousness, there will be a progression beyond its current representation. The intention is to evolve the mascot’s elements while preserving the essence of warmth, hospitality, and exceptional service it embodies.
