Titan, India’s leading lifestyle company, has signed a joint venture agreement with Bangladesh’s Rhythm Group to expand its market reach in Bangladesh. The agreement aims to introduce Titan’s watches, sunglasses, perfumes, and its flagship jewellery brand, Tanishq, to the Bangladeshi market.
The agreement was signed at Titan’s headquarters in Bangalore by CK Venkatraman, Managing Director of Titan, and Shohag Hossain, Managing Director of Rhythm Group, in the presence of Kuruvilla Markose, CEO of Titan’s International Business Division.
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As part of the joint venture, a state-of-the-art manufacturing facility for Tanishq’s exquisite jewellery will be established in the Meghna Economic Zone in Narayanganj, Bangladesh. This facility will cater to local demand and export jewellery to Tanishq’s 450 outlets in India and other countries, according to a release.
This strategic partnership marks a significant step in Titan’s international expansion and Rhythm Group’s commitment to bringing high-quality lifestyle products to Bangladesh.
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