Toffee, Bangladesh’s leading digital entertainment platform powered by Banglalink, has launched a new payment option that allows users to purchase subscriptions directly using their Banglalink mobile balance.
The initiative is designed to simplify the subscription process and provide customers with a seamless entertainment experience.
Through this feature, Banglalink users can access Toffee’s wide range of premium content, including live sports, movies, TV shows, and exclusive digital programs, without the hassle of multiple payment steps.
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Golam Kibria, Chief Digital Officer of Banglalink, said, “At Banglalink, we aim to make digital entertainment simple and accessible for everyone. With Toffee subscriptions payable directly from mobile balance, customers can enjoy premium content anytime, anywhere. This initiative is not only about convenience but also about expanding access to entertainment and learning, supporting Bangladesh’s digital journey.”
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The initiative also aligns with Banglalink’s broader commitment to digital inclusion. By making on-demand premium content more accessible, Toffee empowers individuals and communities with opportunities for entertainment, knowledge, and education. This move is expected to bridge digital divides and encourage greater participation in Bangladesh’s digital economy.
