Job Responsibilities

• Collate market trends and development that may impact offline marketing activities.
• Operate activities to communicate business value proposition to customers, brand campaigns.
• Organizing promotional activities and implementation of brand communication plans.
• Source and negotiating with third-party production houses to ensure proper execution of the campaign within the budget
• Plan a constructive roadmap throughout the calendar, maintaining Gantt chart, and keeping track of every campaign.
• Maintain outlet wise all branding and execution.
• Execute market research.
• Understand market and consumer for each Lifestyle category.
• Support in formulating and implementing trade/marketing strategies.
• Innovate new ideas on POSM development.
• Provide analysis information pertaining to competitors, trends and activities.
• Organizing and attending events such as conferences, workshops, fairs and events.
• Contribute to and developing marketing plans and strategies.
• Work closely with Sales, Product, Design team for on time POP delivery
• Ensure cross functional work with Finance for expenses control.