United Commercial Bank (UCB) has launched its exciting campaign “Treat Hour”, offering customers 100% cashback on coffee orders. This initiative transforms an everyday cup of coffee into a delightful experience, adding a touch of joy to people’s daily lives.
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While cashback offers are often seen as short-term buzz creators, UCB believes such initiatives can go beyond momentary excitement. By connecting with customers in their everyday lifestyle moments, the brand builds stronger emotional associations that contribute to long-term brand love.
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With “Treat Hour,” UCB is not only creating conversations today but also investing in deeper customer engagement for tomorrow.
