Muneer Ahmed Khan and Zulfiqar Ahmed have been awarded the prestigious Lifetime Achievement Award at the SMC Enterprise Limited presents 14th edition of Commward Excellence in Creative Communication powered by WALTON, organized by Bangladesh Brand Forum on 15 November 2025.
It is a landmark moment for the creative communications industry of Bangladesh as two pioneers have been recognized whose vision and leadership shaped the modern era of advertising in the country.
The ceremony was held in front of a full house of the most talented advertising and marketing minds of Bangladesh. The audience rose to their feet with long applause, expressing deep respect for the two legends who helped build the creative foundation of the nation. As Zulfiqar Ahmed is currently based in Canada, both awards were received by Muneer Ahmed Khan.
Commonly known in the industry as The MAK Boss, Muneer Ahmed Khan was visibly emotional as he accepted the honors. Speaking from the heart with utter sincerity, he thanked all who were present and dedicated a part of his recognition to the martyrs of the Liberation War, another part to the marketing and advertising community of Bangladesh, and whatever part remained, he said humbly, could be considered his own.
Muneer Ahmed Khan is celebrated for being one of the most influential creative leaders this country has produced. For more than 4 decades, he has been the guiding mentor of thousands of marketing and advertising professionals. His philosophy, discipline, and creative clarity have shaped generations of talent. Under his leadership, Unitrend became a place where ideas came into being and where some of today’s top advertising leaders took their first steps. The agency is remembered as an institution that gave birth to some of the strongest creative voices in the nation.
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Zulfiqar Ahmed, his long-time partner, complemented that vision with structure, discipline, and strategic direction. Together, they transformed an emerging idea into an institution and left behind a legacy that continues to inspire the industry to this day. Their contribution goes far beyond campaigns. They have built an ecosystem for learning, a culture of respect for ideas, and a foundation upon which the advertising industry of Bangladesh continues to grow with glory and confidence.
