Walton Hi-Tech Industries PLC, the leading electronics and home appliance manufacturer in Bangladesh, is looking for a Brand Manager to lead marketing and communication strategies for its Cable Product Division. The ideal candidate will be an experienced, creative, and analytical professional capable of driving brand growth, leading cross-functional teams, and executing impactful campaigns that strengthen Walton’s market leadership.
Job Context:
As the Brand Manager, you will be responsible for developing strategic brand plans, managing communication and content creation, budgeting, and implementing marketing activations. The role demands strong brand management experience, excellent leadership skills, and the ability to translate market insights into actionable strategies that align with Walton’s corporate objectives.
Key Responsibilities:
1. Planning:
- Develop and implement comprehensive brand communication, campaign, and media strategies.
- Plan and manage digital marketing and content activities aligned with brand objectives.
2. Budgeting:
- Prepare and manage the brand’s monthly communication budget.
- Oversee budget submissions, approvals, expenditures, and reporting, including PR activities.
3. Content Development:
- Create and supervise brand content such as scripts, ad copies, storyboards, and content calendars.
- Ensure consistency of messaging and tone across all communication platforms.
4. Communication Management:
- Collaborate with in-house creative, sales, and RNI teams, as well as external agencies.
- Oversee production-related communications including TVCs, OVCs, and voiceovers.
- Maintain effective communication between brand management and production teams.
5. Activation:
- Plan and execute brand activations such as events, outdoor branding, and roadshows.
- Monitor performance and measure impact of all marketing initiatives.
Educational Requirements:
- Master of Business Administration (MBA) in Marketing.
Experience Requirements:
- 6 to 8 years of experience in electronics, home appliances, or group of companies.
- Proven expertise in brand planning, content strategy, and campaign management.
Additional Requirements:
- Age between 27 and 40 years.
- Strong leadership, creative thinking, and multitasking abilities.
- Excellent analytical skills and understanding of market trends.
- Ability to collaborate with diverse teams and meet tight deadlines.
Skills & Expertise:
- Brand Planning & Development
- Budgeting and Financial Management
- Market Trend Analysis
- Creative Strategy & Communication
Compensation & Benefits:
- Mobile bill, profit share, insurance, and provident fund.
- Partially subsidized lunch facilities.
- Yearly salary review and two festival bonuses.
Employment Status: Full-time
Workplace: Work at Office
Job Location: Dhaka
Application Deadline: 25 November 2025
Apply here: https://shorturl.at/UnlOW
About Walton Hi-Tech Industries PLC:
Walton Hi-Tech Industries PLC is Bangladesh’s most prominent technology brand, producing a wide range of electronics and home appliances that combine innovation, quality, and affordability. With a commitment to excellence and global expansion, Walton continues to set industry standards in both product innovation and brand leadership.
