Job Responsibilities

• Plan, execute, and monitor ATL (Above The Line), BTL (Below The Line), and Digital marketing activities, including event execution, promotional activities, print advertisements, graphics follow-up, and POSM marketing for washing machine products.
• Assist and monitor new product launch events, advertising campaigns, advertorial content approval, and joint promotions with media partners and third parties.
• Collaborate with trade channels to develop promotional mechanisms, special offers, in-store displays, and POS materials.
• Develop and execute the entire 360-degree digital brand communication and operations in line with brand objectives.
• Measure and report the performance of all digital marketing campaigns, analyzing data to optimize strategies.
• Plan, budget, and execute effective online campaigns and promotions to enhance brand visibility and customer engagement.
• Monitor competitors’ activities through ATL-BTL (outdoor) and digital advertisements, market visits, and data analysis, and stay updated on current market trends.
• Contribute to the ideation and implementation of CG video/ TVC/ OVC/ RDC or any other video content.
• If necessary, prepare online newsletters and promotional emails and distribute them through various channels.
• Assist in cross-department coordination to ensure alignment with brand goals.
• Seek content approval from department leads and management.
• Perform any other tasks assigned by the department head and In-charge.