Walton has launched Season 19 of its digital campaign in Bangladesh, focusing on the winter season. During Season 19, customers can receive a maximum of a 200 percent cash voucher or sure cashback when purchasing any model of Walton fridge from a Walton Plaza, distributor outlet, or the online sales platform E-plaza.
The announcement of these benefits took place at the declaration program for ‘Walton Digital Campaign Season-19’ held at Walton Corporate Office in the capital on October 31, 2023. Season 19 is set to run across the country from November 1 to December 31, 2023.
The launch of Digital Campaign Season-19 was conducted by Walton Refrigerator’s Chief Business Officer (CBO), Tofail Ahmed. The event was attended by several key figures from Walton, including the CEO of Walton Plaza, additional managing directors, deputy managing directors, and other executives.
During the event, Tofail Ahmed, CBO of Walton Refrigerator, emphasized Walton’s significant market share in the domestic fridge market and its commitment to delivering international standard fridges with advanced features. He noted that Walton is conducting a digital campaign to build a customer database, enabling the delivery of online-based after-sales service.
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In Season 19, customers will be able to digitally register their purchased fridge from any Walton Plaza, distributor showroom, or online through E-Plaza. They will receive return SMS messages from Walton with 200 percent cash vouchers or various cashback amounts, which can be used to purchase any Walton product.
Through digital registration, detailed customer information is stored on Walton’s server, allowing for quick service and feedback even if the warranty card is lost.
Walton’s refrigerators undergo quality checks from NUSDAT-Universal Testing Lab, an international quality test organization, and have a five-star energy efficiency rating from BSTI. They also hold international certifications like ISO, OHSAS, EMC, CB, ROHS, SASO, ESMA, ECHA, G-Mark, and E-Mark.
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With over two hundred fridge models and designs in the domestic market, Walton’s fridges are priced between Tk 14,990 and Tk 1,42,990. Customers benefit from a one-year replacement warranty, 12 years of compressor warranty, and 5 years of free after-sales service. Walton offers swift after-sales service from 82 service centers across the country under the ISO certified Walton Service Management System.
