Wavemaker Bangladesh has successfully secured the media management mandate for Daraz, the leading e-commerce platform in Bangladesh, following a competitive multi-agency pitch. In this role, Wavemaker will take charge of media strategy, planning, buying, and the execution of ATL (Above the Line) and local digital media buying for Daraz Bangladesh.
Daraz Bangladesh’s Chief Marketing Officer, Mr. Talat Rahim, expressed enthusiasm about welcoming Wavemaker as a partner, citing their domain knowledge and media buying expertise as key factors in enhancing visibility and driving media efficiencies for Daraz. He anticipates that Wavemaker’s comprehensive understanding of the media landscape will position Daraz at the forefront of media innovation.
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Managing Director of Wavemaker Bangladesh, Morshed Alam, also expressed excitement about the partnership, highlighting the agency’s profound understanding of the ever-evolving media landscape and its ability to create groundbreaking solutions for clients. He noted Wavemaker’s dedication to delivering unparalleled media and communication strategies aimed at setting new industry benchmarks.
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The signing ceremony was attended by Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh; AHM Hasinul Quddus, Chief Corporate Affairs Officer, Daraz; and Mohammad Hasan Faruque, Associate Executive Director, Wavemaker Bangladesh.
