Wellness Ventures Ltd. (Sister concern of Labaid Group) is a multidimensional company based in Dhaka, Bangladesh, and is focused on providing a refreshing and wholesome food experience to its customers. The company is dedicated to promoting the seven parameters of wellness through its products, which includes Labaid Hospitals (Labaid Specialized Hospital, Labaid Cardiac Hospital, Labaid Cancer Hospital and Super Speciality Center, Labaid Specialized Hospital Chattogram ) Patient Service Food, ZEN, Brunch at Bailey, F&B retail, Bakery, Pastry, and Cloud Kitchen. They are hiring Assistant Manager for Brand & Marketing.

Assistant Manager overseeing marketing activities, brand management, and public relations to enhance the company’s brand presence and drive revenue growth.

Responsibilities & Context

• Develop and maintain the company brand strategy, ensuring brand consistency across all marketing and communication channels.
• Conduct market research to understand customer preferences and market trends.
• Manage and update brand guidelines to reflect the Company values, vision, and mission.
• Create and implement comprehensive marketing plans that include advertising, promotions, and digital marketing initiatives.
• Coordinate with cross-functional teams to execute marketing campaigns and measure their effectiveness.
• Develop and manage content for social media, email campaigns, the company website, and other social/digital platforms.
• Plan and oversee the company advertising and promotional activities, including print, online, and direct mail.
• Develop loyalty programs and customer engagement strategies to enhance customer retention.
• Monitor and analyze customer feedback, reviews, and satisfaction surveys to inform marketing strategies.
• Organize events and promotions to boost customer engagement and brand loyalty.
• Manage public relations activities, including press releases, media relations, and crisis management.
• Build and maintain relationships with media, influencers, and industry stakeholders.
• Represent the restaurant at industry events, trade shows, and networking opportunities.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing expenditures and campaign performance.
• Perform any other duties & responsibilities assigned by the management as & when required.

Requirements