Dhaka, September 29, 2022: YELLOW, the leading fashion and lifestyle brands in Bangladesh,
launched three new international brands; Marvel, Disney, and Star Wars, at its flagship store on
Gulshan Avenue yesterday.
To mark the launching of these brands, YELLOW organized a launch event titled ‘Assemble the
Force of Happiness’ at the Gulshan flagship showroom on Thursday, September 29, 2022 in the
presence of the honorable chief guest, Mr. Syed Naved Hussain – CEO and Group Director of
BEXIMCO Ltd. Executive Director of YELLOW, Mr. Shehryar Burney, YELLOW’s Head of Retail
Operations, Mr. Hadi S A Chowdhury as well as other esteemed guests and renowned
celebrities.
Also gracing the event with their presence was Donna K Merola, President of Sourcing, Men
and Andrew P. Mizerik, Director of Production, Men from the famous American brand Michael
Kors. Michael Kors is owned by Capri Holdings, which also owns Jimmy Choo and Versace.
Speaking at the launching event, chief guest Mr. Hussain said, “We are honored to be a part of
these global businesses as an exclusive country franchise to Bangladesh. Also we are proud and
honored that Disney, the world’s most iconic and largest entertainment company, has
partnered with Beximco. This will increase the credibility and good will of Beximco and
Bangladesh worldwide. We therefore think that it is a good time for these brands to enter the
Bangladeshi market.
“With our brand-new products, cutting-edge store design, and committed customer service,
YELLOW offers the people of the nation access to worldwide shopping experiences. We think it
will make everyone very happy here”, he added. “YELLOW’s innovative retail concept aims at offering Bangladeshi customers a chance to enjoy a world-class retail experience”, he also added.
YELLOW, the trendiest fashion brand from Bangladesh, is mostly distinguished for its true
international quality designs and fabrics. To uphold the continuation of success, YELLOW has brought these brands to Bangladesh. Official Merchandise of Disney, Marvel and Star Wars will
be available in Bangladesh now only at Yellow Outlets all over the country and its e-commerce
platform.
The Walt Disney Company, commonly known as Disney – is an American multinational mass
media and entertainment conglomerate, founded on October 16, 1923, by brothers Walt and
Roy O. Disney. The company has established itself as a leader in the animation industry with the
creation of iconic characters like Mickey Mouse, widely popular all over the globe.
Marvel Entertainment, LLC – an American entertainment company founded in 1998 – is mainly
known for its comic books by Marvel Comics, as well as for its forays into films and
television/streaming shows, including those within the Marvel Cinematic Universe (MCU).
Star Wars is a multi-genre mythology and multimedia franchise created by George Lucas in
1976. It comprises movies, novels, comics, video games, toys, and numerous television series.
The premium styling and unparalleled quality of the merchandise of these world-renowned
brands are expected to ensure a refreshing atmosphere with a focus on the brand, its products,
the fashion, and the trends.
More:
