BRAC is hiring Senior Manager, Brand & Programme Communication
BRAC is an international development organization founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential. Working at BRAC is not like any other job. It is a platform where you can bring about real change for people who need it the most. We are not just dreaming of a better world, we are building it.
JOB PURPOSE: The Senior Manager of Brand and Programme Communications will oversee the implementation of overall brand strategy, messaging, and visual identity, ensuring strict adherence to guidelines. The role offers a leadership opportunity for showcasing the impact of BRAC`s initiatives, contributing to awareness and support for the “Doing development differently” approach. This position will work in close collaboration with programmes, affiliates, entities, and investments to promote a unified approach. The role has three main aspects: developing campaigns to champion social and behavioral change and solidifying BRAC`s position in the development sector; aligning Public Relations initiatives with the annual programme roadmap to achieve stakeholder engagement and fundraising goals; and supervising day-to-day brand and programme communication to achieve enhanced brand recollection.
Job Responsibilities
- Drive a deeper understanding of BRAC’s operating model and ecosystem, both internally and externally. Support building BRAC’s brand through reputation tracking and brand equity studies.
- Steer and inspire the organization to comply with brand positioning, fostering an integrated One BRAC approach across programme, affiliates, entities and investments.
- Facilitate collaboration between programmes and communication teams to enhance
- impactful campaigns and content. Provide assistance in developing proposals for unique
- communication activities, strengthening overall communication strategies.
- Support programmes in addressing donor-focused communication needs, especially for
- major donors, aligning with BRAC’s Global Resource Mobilization and Partnership
- department. Provide guidance on stakeholder mapping and engagement, development
- of campaigns, messaging, creative design, events/activation, and PR, in line with the
- annual roadmap of programs and strategic priorities of BRAC.
- Measure campaign success and create reports to highlight the impact.
- Network with creative and communication partners, ensuring efficient handling of financial
- and contractual matters in line with BRAC Procurement Guidelines. Negotiate effectively
- and ensure seamless collaboration by fulfilling contractual obligations.
- Formulate and implement financial plans and budgets for Communications and
- Branding, in alignment with Annual Work Plans and communication strategies, while
- adhering to established operational guidelines.
- Advise senior leadership on developing communications materials to strengthen brand
- equity. Support the Head of Brand and Network Management in building and maintaining
- collaborations within the BRAC ecosystem.
- Cultivate positive relationships with other communication teams within the BRAC
- ecosystem. Oversee existing relationships with key internal teams for comprehensive
- branding and communication support.
- Support planning and implement continuous capacity development initiatives to actively
- build the advocacy and communication capacities of teams and stakeholders across the
- BRAC ecosystem.
- SAFEGUARDING RESPONSIBILITIES:
- Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
- Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
- Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.
Employment Status
Full-time
Educational Requirements
- Graduation in any relevant discipline from any recognised university.
Experience Requirements
- At least 7 year(s)
Additional Requirements
- Minimum 7 years of working experience in the relevant field
- Knowledge on development sector in Bangladesh
- Organisational procedures and values
- People management
- Written and verbal communication skills in Bengali and English
- Strong analytical skills
- Proficiency in computer operations
- Leadeership and motivational skills
Job Location
Dhaka (Head Office)
Compensation & Other Benefits
- Festival Bonus, Contributory Provident Fund, Gratuity, Health and Life Insurance, Maternity/ Paternity Leave, Wellness Centre Facility, Day Care Facility and others as per policy.
Apply
For more details and apply follow the link https://t.ly/qphqS and click “Apply Now” button.
Application Deadline : 17 Dec 2023