Brand identity prism is a hexagonal diagram that helps to understand how brand elements are related to each other. Brand identity prism was introduced by Jean-Noel Kapfererin 1996.
Kapferer in said that: “Strong brands are capable of weaving all aspects [of the prism] into an effective whole in order to create a concise, clear, and appealing brand identity.”
Now let’s discuss the elements in short:
- Physique – This means the physical character or the icon of the brand. If a brand has a good physique one can easily identify the brand.
- Personality – brand communication with the outside world through its tone of voice, design, and copywriting.
- Culture – The Principles and values that brand follows.
- Relationship – The understanding Between Customer and brand.
- Reflection – The stereotypical user of the brand. A brand is likely to have several buyer personas but they will have a go-to subset of their target market that they use in their messaging.
- Self-image – understanding a customer’s ‘ideal identity’ – what they aspire for and how they tend to look and behave ideally.
Brand Identity for SWISH
SWISH, a luxury bathware and kitchenware company started in Dhaka, Bangladesh in 2019, has a global presence, manufacturing high-quality goods for an opulent bathing experience. Their broad collection includes bathtubs, showers, faucets, and accessories in a variety of designs and superior finishes to fit a variety of bathroom decors. SWISH highlights durability by using materials such as marble, granite, and stainless steel, and backs their goods with guarantees to ensure client satisfaction.
SWISH’s bathtubs guarantee a luxurious bathing experience, showers are interesting, and faucets combine both beauty and utility, all while prioritizing comfort, style, and functionality. The business gives expert advice to consumers in picking the most appropriate items for their needs, as well as numerous financing alternatives for a smooth purchase procedure. SWISH stands out for its exquisite design and luxury goods, with a focus on creating harmonious and beautiful bathroom environments.
Read more: What is Storytelling and what are the Benefits of it?
Brand Identity for Nagad
Nagad, which debuted on March 26th, 2019, promises to play an important role in Bangladesh’s financial scene. It aims to fit with people’s demands and the government’s development goals as a one-stop digital banking destination. Recognizing the value of strategic alliances, Nagad hopes to work with the whole financial services sector to provide relevant and meaningful digital financial services.
Bangladesh is defined as an active economic playground full of hope and desire, with a population of 165 million, the majority of whom are under the age of 25. Nagad, which operates under the financial authority of the Bangladesh Post Office, stresses innovation and a century-old relationship. The objective is to empower consumers and small companies with complete digital financial services, reflecting the country’s love to accept new ideas.
Read more: HATIL: Leading Innovations in Bangladesh’s Furniture Industry
Brand Identity for PUSTI
PUSTI, a T.K. Group consumer brand, was founded in late 2004 with a focus on essential goods such as edible oils, atta, tea, rice, water, lentils, and semolina. PUSTI has achieved a reputation in the Bangladeshi market as a trusted choice for consumers due to its outstanding quality and affordable rates.
The company is committed to offering safe, healthful, and nutritious food alternatives while following high quality control requirements and maintaining Halal certification. PUSTI actively supports efforts in education, healthcare, poverty reduction, and environmental sustainability. Strategically positioned, PUSTI is ready to fulfill the growing need for nutritious and affordable food items in Bangladesh, with continual product growth to suit changing customer demands.
