Vaseline has unveiled its latest skincare innovation, the ‘Vaseline Gluta Hya Serum-in-Lotion,’ at a spectacular event called Glow City, held on February 26, 2025.
The launch, organized by Unilever Bangladesh, was hosted by the esteemed Azra Mahmud, a well-known figure in the country’s fashion industry and an acclaimed choreographer. Her vibrant presence and engaging presentation made the event even more mesmerizing, adding to the excitement surrounding the new product. Many people associate body lotions with winter, but Vaseline has challenged this notion with its latest creation, designed for all weather conditions and year-round use. The Gluta Hya Serum-in-Lotion is specially formulated to retain skin hydration and enhance radiance with a fast-absorbing formula that deeply nourishes your skin.
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A standout feature of Vaseline’s Gluta Hya Serum-in-Lotion is its unique blend of powerful ingredients that work to deeply moisturize and improve skin tone. The product is available in two variants, Dewy Radiance and Flawless Glow, each catering to different skincare needs. Dewy Radiance is enriched with Glutathione, Hyaluron, and Niacinamide, a formulation that is ten times more powerful than Vitamin C, providing deep hydration and visibly bright glow from the first use. Flawless Glow, on the other hand, contains Glutathione, Hyaluron, and Pro-Retinol, ingredients known for their ability to reduce blemishes and promote an even skin tone. Both variants have a lightweight, non-sticky texture, making them suitable for use in all seasons. Vaseline has introduced a premium skincare solution that meets the needs of those who seek advanced hydration and radiance in their daily routine.
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The grand launch event was held at the prestigious Aloki Convention Center in Dhaka, attended by top influencers, beauty experts, celebrities, and media personalities. The event was designed to provide an immersive and interactive experience, allowing guests to engage with the product firsthand. The Gluta Glow Zone enabled attendees to try out the lotion and witness instant results, while various thematic spaces like the Glow Café, Glow Frame, and Glow Runway created a luxurious, Instagram-worthy ambiance with a sophisticated champagne and rose gold aesthetic. These attractions encouraged influencers, beauty enthusiasts, and trendsetters to create contents and share their experiences with their audiences. Guests received exclusive goodie bags featuring Vaseline Gluta Hya gift packs, adding a touch of exclusivity to the event. The evening was filled with engaging photo sessions, group activities, and glowing testimonials from those who tried the product. The Glow City launch not only introduced a revolutionary skincare product but also set a new benchmark for beauty events, blending elegance, innovation, and an engaging experience for all attendees.
