Written by Content Desk, Brand Practitioners• April 21, 2024• 3:51 pm• Jobs

Akij Takaful Life Insurance PLC. is hiring Executive / Sr. Executive – Brand & Marketing

Akij Takaful Life Insurance PLC is a leading fifth-generation life insurance company. They are currently hiring Executive / Sr. Executive for Brand & Marketing.

Responsibilities & Context

Develop and execute comprehensive digital marketing strategies to enhance brand awareness, drive engagement, and generate leads. Utilize digital channels such as social media, email, SEO, SEM, and content marketing to achieve marketing objectives.
Lead the development and maintenance of our brand identity, including visual elements such as logos, color schemes, typography, and brand guidelines. Create visually appealing designs for marketing materials, including social media graphics, website assets, email templates, advertisements, and promotional materials.
Conceptualize and create high-quality, engaging content for digital platforms, including social media posts, blog articles, videos, and infographics. Ensure that all content aligns with brand guidelines and resonates with our target audience.
Oversee our presence on social media platforms and develop strategies to grow our following, increase engagement, and drive traffic to our digital properties. Create and schedule social media posts, monitor performance metrics, and respond to audience interactions in a timely manner.
Optimize our website and digital content for search engines to improve visibility and drive organic traffic. Manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversions. Monitor keyword rankings, analyze performance metrics, and adjust strategies as needed.
Develop and execute email marketing campaigns to nurture leads, promote products and services, and drive customer retention. Design visually appealing email templates, segment email lists, and analyze campaign performance to optimize results.
Monitor key performance indicators (KPIs) and track the effectiveness of digital marketing campaigns. Generate regular reports and analyze data to identify trends, insights, and areas for improvement. Use data-driven insights to refine strategies and drive continuous optimization.
Collaborate with internal teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business objectives. Coordinate with external agencies and vendors as needed to execute marketing initiatives.