Written by Content Desk, Brand Practitioners• May 6, 2023• 2:57 pm• Resources

Asia’s Experiences in Building a Strong Brand Culture

Building a strong brand is important for businesses to succeed in today’s competitive business world. The development of a brand culture that appeals to consumers is one innovative strategy for developing a powerful brand. A brand is a set of beliefs, customs, signs, and symbols that provide a particular sense of identification and belonging to the customers or the target group. Brands that have successful history in building a strong brand culture are better able to connect with their audience and make an impact. Here are some examples of brand culture:

Grameenphone: A Brand that Connects People

Grameenphone is well-known throughout Bangladesh as a telecommunications provider. The brand’s success is based on its capacity to connect individuals through its network, allowing communication for millions of Bangladeshis. By offering mobile healthcare services, supporting educational efforts, and encouraging digital literacy in rural regions, Grameenphone has also established itself as a socially conscious brand. Which gives it a powerful brand image.

Patanjali: A Reputable Brand Built on Authenticity

In recent years, the Indian company Patanjali has achieved huge growth. The company concentrates on creating organic and Ayurvedic goods, which was easy connect to customers who were looking for more conventional and healthy options. Baba Ramdev, the founder of Patanjali, has also actively promoted Indian culture and values, which contributed to the company in forging close ties with its target market. Patanjali has established itself as a reputable and prosperous brand in India by adhering to its key principles and fostering authenticity in its branding.

Japanese Brand Muji: A Minimalist Approach

Japanese company Muji has gained recognition throughout the world for its emphasis on sustainability and minimalist design. High quality and sustainable but simple ideas are reflected in the company’s branding, which appeals to customers seeking a more eco-conscious and minimalist lifestyle. Muji has expanded its product ranges in recent years to include things like face masks and reusable water bottles, which reflect the shifting demands and priorities of its target market. This is another way Muji has adjusted to cultural shifts. Muji has been a pioneer in the minimalist living trend by adjusting to societal changes while upholding its key principles.

Bata: A Trusted Footwear Brand

Bata is a footwear brand that has been present in Bangladesh for over 50 years in every household, is known for its quality products, affordable prices, and wide range of styles. Bata has established a strong connection with its customers by offering products that meet their needs and preferences. The brand has also undertaken various initiatives to social responsibility. By staying true to its core values of quality and affordability while promoting social responsibility, Bata has become a trusted and successful brand in Bangladesh.

Conclusion

Building a strong brand culture is a crucial new strategy for companies to be successful. Brands may better connect with their consumers and make an impression by developing a culture that speaks to them. Businesses can build a brand culture that positions them as industry leaders by concentrating on their core principles and being genuine. Examples which are given demonstrate how successful companies have developed a culture that appeals to and forges a deep bond with their target market.

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