Top 10 Furniture Brand in Bangladesh
The furniture industry in Bangladesh presents a unique allure. Some manufacturers showcase the country’s cultural and heritage in their designs, while others offer innovative interpretations of contemporary styles. A few even merge both elements to create one of a kind and stunning furniture pieces that would make a splendid addition to any home or office.
Thanks to its talented designers, over 80,000 entrepreneurs, and more than 25 lakh skilled workers, the furniture industry in Bangladesh has experienced rapid growth, with an annual increase of 18% to 20%. Moreover, the industry generates a yearly revenue of over BDT 10,000 crore, with 7% of its products currently exported overseas.
The furniture industry’s success in Bangladesh is the result of the hard work of numerous gifted furniture manufacturers over the last decade. Among them, several notable companies have led the industry’s advancement toward the global market and contributed significantly to the country’s economy. In this article, we will introduce you to these leaders – the top 10 furniture brands in Bangladesh.
1. HATIL Furniture
Hatil Furniture is renowned for its superior quality wooden furniture, customer-centric approach, and environmentally conscious business practices. Their products are appreciated for their exquisite craftsmanship and elegant designs, making Hatil a leading furniture brand that has transformed the furniture industry in Bangladesh.
Hatil Doors, a small door manufacturing shop, was founded by Selim H. Rahman in 1989. Over time, the company expanded its range to a broader furniture market and evolved into Hatil Furniture.
The company currently holds 10% of Bangladesh’s total furniture sector and generates a turnover of BDT 500 crore. Hatil has 72 showrooms throughout Bangladesh and has also made its mark globally.
In 2013, Hatil went international by opening a showroom in Australia. While catering to furniture markets in Saudi Arabia, the US, Canada, and Kuwait, Hatil also expanded its operations to Nepal and India in 2017. Currently, Hatil has 21 showrooms in India and plans to establish around 140 more showrooms by the end of 2022. Hatil furniture is also available in Thailand, Egypt, India, Bhutan, and Russia. Also the brand offers an e-commerce site for its customers.
Hatil was the recipient of the HSBC-Daily Star Climate Award in 2013, owing to its eco-friendly practices. The brand was recognized for sustainability internationally by the Forest Stewardship Council in 2015. Hatil was also awarded the Bangladesh Retail Award for being the best furniture retailer in 2021, and the National Productivity and Quality Excellence Award from the Ministry of Industries that same year. In 2022, Hatil received the HSBC Business Excellence Award for its significant contribution to reducing the country’s reliance on imports. In 2023, Hatil has been awarded the prestigious Superbrands Bangladesh Award for 2023-2024. The award recognizes Hatil as one of the most successful and trusted brands in the furniture industry.
2. Otobi
Mr. Nitun Kundu, the founder of Otobi, is renowned as one of the most distinguished artists and sculptors of the 20th century. In 1975, Otobi began its journey with his artistic vision, as a pioneer of the contemporary furniture market in Bangladesh. Its high quality products, unique design, and aesthetic decor quickly made it one of the most popular furniture brands in the country.
Although Otobi’s monopoly in the contemporary furniture market ended a decade ago, the company still holds a significant position in Bangladesh. In 2018, Otobi generated a turnover of BDT 937 crore. The brand currently has 96 points of sale throughout Bangladesh and two large factories. Otobi also offers online sales. Its brand portfolio includes eight different brands, namely Odhuna, Apollo, Cassique, Kaarushi, Karkun, Otomat, Otoply, and Otobi Interior.
In 1994, Otobi entered the global market by exporting furniture to Ukraine. In 2007, the brand expanded its operations to India through dealers and distributors. In recognition of its contribution to the furniture industry in Bangladesh, Otobi was declared the Enterprise of the Year in the Bangladesh Business Awards in 2001. It also won the Best Brand Award for No. 1 Furniture in Dhaka Metro in 2009.
3. Regal Furniture
Regal Furniture is a relatively new player in the furniture industry. It was launched by RFL in 2013 and quickly gained recognition for its extensive range of traditional, modern, and customized product lines. With more than 500 locations nationwide, Regal serves more than 50,000 consumers each month and now holds a 4% market share in Bangladesh’s furniture sector.
To meet the demand for its products both locally and globally, Regal has established three factories in Narayangonj, operated by talented engineers, skilled workers, and architects. By carefully selecting raw materials and incorporating advanced technology in production, the brand ensures the highest quality for its products. To expand the customer base for its products, Regal also developed its own e-commerce website.
4. Navana Furniture
Navana Furniture, established in 2002 as a sister concern of Navana Group, is dedicated to prioritizing customer needs and satisfaction. Its products are designed to promote a contemporary lifestyle filled with joy, happiness, and endless opportunities. Navana Furniture offers a vast range of high-quality products with beautiful and ergonomic designs at reasonable prices to cater to diverse customer needs.
With five showrooms and 80 franchise dealers across the country, Navana Furniture serves over 80,000 retail customers and 170 corporate clients. The brand also has an impressive e-commerce site that utilizes AR technology to display its products. Navana Furniture has a stable yearly growth rate, and its annual turnover is approximately BDT 63 crore. In 2022, the brand was awarded the Best Furniture Pavilion Award at Dhaka International Trade Fair.
5. Akhtar Furnishers Ltd.
Established in 1976 by K.M. Akhtaruzzaman, the first showroom of Akhter Furnishers quickly gained popularity as a high-end furniture brand due to its quality products and innovative designs. The company’s commitment to top-notch product quality earned it the prestigious ISO 9001:2008 Quality Certification in 2001. Moreover, Akhtar Furnishers strictly adheres to environmental conservation policies in its manufacturing activities and other business practices.
With over 35 showrooms and 100 dealers across Bangladesh, Akhtar Furnishers offers more than 160 categories of home and office furniture, all manufactured in its 140,000 square feet plant. In addition to its business operations, Akhtar Furnishers contributes to social development through its non-profit organization, Akhtar Foundation Ltd., which provides technical training to underprivileged individuals in the country.
6. Partex Furniture Industries Limited
Established in 1999 as a subsidiary of Partex Star Group, Partex Furniture Industries Limited has been dedicated to providing high-quality products while also integrating innovation in its manufacturing and business practices. The brand has expanded its presence with 35 showrooms across the country and exports its furniture to India, Malaysia, and the UAE.
Partex Furniture is a leading brand in the hospital furniture market, but its home and office products are also in high demand. The brand delivers its products all over Bangladesh through its e-commerce site.
7. HI-TECH Lifestyle & Furniture
Established in 2008, HI-TECH Lifestyle & Furniture is a family-owned business that has become a well-known premium brand in just a few years. The company specializes in high-quality modern furniture, with a focus on minimalist aesthetics. Their product range includes furniture for homes, offices, hotels, cultural centers, and business centers.
With nine outlets in Bangladesh, including several megastores in Dhaka and showrooms in three other districts – Sylhet, Narayanganj, and Chattogram, HI-TECH has become a go-to destination for modern and functional furniture. The company operates physical stores as well as an online store and a megastore in Malaysia. Their products are not only beautifully designed, but also very practical, practical, and reasonably priced.
8. Brothers Furniture
Brothers Furniture is a furniture store that takes pride in providing high-quality wooden furniture in both Victorian and modern designs. With over 30 years of experience and technical expertise, Brothers Furniture caters to customers both locally and globally. They are committed to delivering top-notch quality and artisanship, along with exceptional customer service, all at a competitive price.
Brothers Furniture, which operates over 35 stores in Bangladesh, has increased its market share by selling its goods online and actively importing furniture from other countries. The business has received praise for its operations and business practises, which give priority to economic, social, and environmental benefits. Brothers Furniture has been given the prestigious Forest Stewardship Council certification as a result. In appreciation of their dedication to offering top-notch quality goods and services, the business has also been awarded the ISO 9001:2015 Quality Management System Certificate.
9. Nadia Furniture
Nadia Furniture strives for quality at every step of the manufacturing process, from sourcing raw materials to the final application of wax. Its commitment to excellent customer service aims to establish enduring relationships with each customer. Since 1991, Nadia Furniture has relied on a team of experienced and skilled engineers, designers, technicians, and workers to deliver superior output and utmost comfort to its customers.
Nadia Furniture offers a wide variety of furniture in various themes and has about 30 showrooms across the country in addition to an online store. Additionally, the business sells its goods internationally. It takes pride in making furniture at competitive prices, both conventional and contemporary.
10. ISHO
Rayana Hossain founded ISHO in 2017, and it has rapidly become the fastest-growing furniture brand in Bangladesh. From its humble beginnings online, the brand has expanded its presence overseas with locally-made products. Its unique, minimalist, and modern design approach has made it the most popular furniture manufacturer for urban lifestyles.
In 2019, ISHO opened its first physical store in Baridhara, followed by the first-ever experience center in Bangladesh in 2022, located in Dhanmondi. The experience center offers an immersive experience with ISHO’s products to aid customers in making informed buying decisions. Additionally, ISHO has another experience center in Uttara.
The furniture brand now delivers products to 48 cities and signed a monetary and strategic investment agreement with Eco Via in 2021 to incorporate more sustainable practices into its operations. In 2022, ISHO partnered with Jaipur Rugs, a globally renowned high-end, handcrafted rugs and carpets brand.
The demand for Bangladeshi furniture is on the rise in global markets due to advancements in design, globalization in artistry, improvement in quality, and emphasis on sustainability. In the fiscal year of 2021-2022, Bangladesh recorded its highest furniture export of $110.36 million in a decade. The collaboration between branded and non-branded furniture manufacturers can fuel industry growth, foster innovation, and provide a strong boost to social and economic advancement.
