Bashundhara Tissue case study in Dr Philip Kotler’s latest book

A press release announces that Dr. Philip Kotler has conducted a case study on the brand “Bashundhara Tissue” for the Bangladesh edition of his latest book, titled “Essentials of Modern Marketing.”

The case study primarily focuses on the brand’s notable social development initiatives through diverse marketing activities, as well as its commitment to producing high quality products.

Bashundhara Tissue has been actively promoting hygiene and health regulations as part of its social marketing initiatives.

This effort, combined with the brand’s exceptional product quality, contributed to Bashundhara Tissue being recognized as one of the four products from the Bashundhara Group to receive the prestigious ‘Superbrands Award’ in February of this year.

Moreover, Bashundhara Tissue received the ‘Best Brand Award 2022’ for the fifth consecutive term at the 14th edition of the Best Brand Awards.

Also the brand was honored with the ‘Asia’s Greatest Brand 2020-21’ award at the 14th Edition of Asia Africa Business and Social Forum: Awards & Business E-summit, conducted virtually by AsiaOne Magazine.