Nagad to feature in Philip Kotler’s book ‘Essentials of Modern Marketing’

The upcoming Bangladesh edition of world-renowned marketing guru Philip Kotler’s book “Essentials of Modern Marketing” will feature Nagad, a mobile financial service provider, as a case study. Tanvir A Mishuk, founder and managing director of Nagad, has served as a co-author for the book’s case study.

Essentials of Modern Marketing will be given a new dimension by the incorporation of academic case studies from different independent organisations worldwide.

This will include organisations from Bangladesh such as Nagad, the ICT Division, the Ministry of Land, and Grameenphone. Kotler’s “Marketing Management” is a widely used book in today’s world and adding these Bangladeshi case studies will add to its value.

Nagad has been included in the Bangladesh edition of Essentials of Modern Marketing for its “timely innovations and smart marketing,” the MFS said in a statement.

About Nagad’s inclusion in Kotler’s upcoming book, Mishuk said: “We are very inspired by this achievement. Being included in Philip Kotler’s book is a recognition of what Nagad has done in just three and half years to take the country’s digital financial services to a new level.”