Written by Content Desk, Brand Practitioners• May 13, 2023• 4:23 pm• Downloads, Resources

Best Branding and Marketing Books in Bangladesh

Branding and Marketing are essential for businesses and individuals alike. However you may be wondering why branding and marketing are important to you?

Importance of Branding and Marketing

Branding and marketing, it help in establishing a unique identity for a business or a personal brand.
A successful branding and marketing strategy can lead to increased sales and revenue, customer loyalty, and advocacy, and create new opportunities for personal and professional success.
Effective branding and marketing strategies are now essential to reaching and interacting with customers online given the growing importance of digital and social media.

So, thats concepts are very important for everyone who wants to be successful in this field.

Why read branding and marketing books?

Reading books is a great method to learn about branding and marketing, improve your skills, and remain updated with new developments and strategies.

By reading books:

You can learn how to make engaging content, build successful campaigns, analyse data, and develop many other essential skills by reading branding and marketing books.
You may stay current on new technologies, shifting consumer trends, and fresh marketing tactics by reading books on branding and marketing.
You may stay one step ahead of the competition by using this knowledge.
Also, reading books on branding and marketing can help you learn how to assess the success of your branding and marketing initiatives and make data driven decisions.

Top branding and marketing books in Bangladesh

We’ll be introducing you to the best branding and marketing books available in Bangladesh.

1. বাজারজাতকরণ দর্শন এবং প্রযুক্তি

“বাজারজাতকরণ, দর্শন ও প্রযুক্তি” is a book written in Bengali by Professor Professor Dr. Mijanur Rahman, a renowned academic in the field of marketing. The book is relevant for a diverse range of professionals, including academics, voluntary organizations, religious organizations, and even law enforcement agencies. It covers a broad range of marketing activities of various business and non-business organizations, and how these activities impact different groups in society.

The book is written in an accessible language, making it suitable for individuals who are not directly involved in marketing but still have an interest in the field. It provides an overview of the marketing philosophy and technology, which is essential knowledge for anyone involved in marketing activities. বাজারজাতকরণ, দর্শন ও প্রযুক্তি” is a valuable resource for individuals looking to gain a deeper understanding of marketing and its impact on society.

2. সংকটে মার্কেটিং

“সংকটে মার্কেটিং” by Professor Dr. Mijanur Rahman is a book that highlights the importance of marketing in the ever-changing business environment. In today’s world, where mass media, social media, and the internet dominate the market, marketing has become an essential part of every business. The book emphasizes that marketing is not just about selling products and services but also about building and maintaining strong relationships with customers.

The book discusses how the digital revolution and the impact of the global Corona crisis have changed the marketing landscape. It also highlights the major challenges that marketers face, such as economic crisis, rapid development of technology, globalization, social and moral disobedience, and environmentalism. The author stresses the need for marketers to move towards more socially responsible marketing.

The book challenges the traditional marketing conventions and encourages businesses to be creative in their approach to marketing. The author argues that successful marketing does not necessarily require expensive research, advertising, or large workforces. Micro-independent businesses with limited resources can also succeed by focusing on customer club formation, creative mass communication, customer-friendly delivery methods, and long-term customer loyalty.

“সংকটে মার্কেটিং” is an insightful read for anyone interested in the field of marketing and its evolving nature in the current business environment.

3. ঠিক বেঠিক মার্কেটিং (১, ২)

“ঠিক বেঠিক মার্কেটিং (১, ২)” is a popular marketing book written by Ghalib Bin Muhammad, a renowned Bangladeshi marketer. The book is written in Bengali and provides a comprehensive guide to the basics of marketing and branding.

The book covers a range of topics, including market research, target audience analysis, product positioning, branding, advertising, and sales. It is a practical guide that provides actionable insights and real world examples to help readers apply the concepts and strategies to their own marketing campaigns.

“ঠিক বেঠিক মার্কেটিং (১, ২)” is written in a simple and easy to understand language, making it an accessible resource for anyone interested in learning about marketing and branding.

4. গ্রোথ হ্যাকিং মার্কেটিং

Marketing is a significant challenge for any new entrepreneur, particularly in Bangladesh. Many entrepreneurs struggle to create their own products or services and may struggle to secure investment. However, marketing is essential to the success of any business, and without it, entrepreneurs may struggle to get their product or service noticed.

One way to overcome this challenge is through growth hacking, which is a marketing method that can be done at low cost or even for free. In “গ্রোথ হ্যাকিং মার্কেটিং,” author Munir Hasan explores this method in detail and provides examples from both Bangladesh and abroad.

Although the book is small in size, it can become a powerful marketing weapon for any entrepreneur who uses it. It provides practical advice on how to use growth hacking to expand your enterprise and reach new customers. So, if you’re looking for a cost6effective way to market your business, “গ্রোথ হ্যাকিং মার্কেটিং” could be the book for

5. রিটার্ন টু আবরাকাডেবরা

The branding and marketing book called “রিটার্ন টু আবরাকাডেবরা” is written by “শাহরিয়ার আমিন” who has more than 18 years of expertise in the field of brand marketing.

He has worked with major consumer products and technology companies such as Philip Morris International, Japan Tobacco International, and Grameenphone, as well as in technology based startups.

Through his extensive experience, Amin has acquired in-depth knowledge and experience in commerce, management, marketing, advertising, digital agility, and consumer psychology. His book “রিটার্ন টু আবরাকাডেবরা” reflects this knowledge and experience.

The book guides readers through the worlds of branding and marketing by utilizing a fictional story as a backdrop for explaining the various ideas and strategies involved in building a successful brand.

With its unique approach, “রিটার্ন টু আবরাকাডেবরা” offers a fresh and engaging perspective on branding and marketing, making it a must-read for anyone interested in these fields.

6. নন-মার্কেটারদের জন্য মার্কেটিং

নন-মার্কেটারদের জন্য মার্কেটিং book is written designed for non-marketers who want to learn about marketing. The book covers a range of topics, including halal marketing, guerrilla marketing, and case studies on both local and international marketing strategies. The author, Proloy Hasan, is a marketing expert and entrepreneur based in Bangladesh. His book is a practical guide that provides readers with insights into marketing strategies that work in Bangladesh and other markets.

7. ব্র্যান্ডিং এবং বাস্তবতা

“ব্র্যান্ডিং এবং বাস্তবতা” is a Bangla language book by আফতাব মাহমুদ খুরশিদ that explores the fundamental concepts of branding and its practical application in real-life scenarios. The book is written in an easy-to-understand language and provides a comprehensive understanding of branding and its importance in today’s competitive world.

“ব্র্যান্ডিং এবং বাস্তবতা” is an excellent resource for anyone looking to learn about branding and its practical applications. Whether you’re a business owner, marketing professional, or a student, this book can provide you with valuable insights and knowledge that can help you succeed in your respective fields.

8. নিজের ভাষায় মার্কেটিং

“নিজের ভাষায় মার্কেটিং” is a Bengali language book written by তৌফিকুর রহমান. The book discusses the various stages of market research and provides practical examples to help readers understand the basics of marketing.

The book is particularly useful for students, businessmen, entrepreneurs, and anyone involved in a marketing career. With the rise of startups, the book can play an important role in helping young entrepreneurs market their products and services.

9. ইমোশনাল মার্কেটিং

“ইমোশনাল মার্কেটিং” (Emotional Marketing) is a popular Bengali book on the concept of emotional branding and marketing.

The author Munir Hasan explains how brands may develop emotional relationships with their customers by appealing to their emotions, values, and goals in this book. He investigates numerous emotional marketing approaches and strategies, such as story, visual imagery, and client engagement.

The book provides practical insights and case studies on how emotional marketing can help businesses stand out from the competition and build strong brand loyalty.

10. মার্কেট রিসার্চ

“মার্কেট রিসার্চ” (Market Research) by রিফাত বিন সালাম is book that offers a valuable insight into the field of market research in Bangladesh. রিফাত বিন সালাম has worked on numerous market research projects for famous domestic and foreign organizations and has more than a decade of experience in this field.

In this book, he shares his experiences and insights on the challenges he has faced while working on different market research projects in Bangladesh. The book is written in simple language and is easy to understand. রিফাত বিন সালাম has avoided highly technical jargon, making it an ideal read for young entrepreneurs, undergraduate and postgraduate students, and anyone interested in market research.

This book is the first attempt of its kind in Bangladesh and offers a glimpse into the world of market research in the country. Overall, this book is a great resource for anyone who wants to learn about market research in Bangladesh.

11. শরবতে বাজিমাত

“শরবতে বাজিমাত” is a bengali book written by মুনির হাসান, a marketing expert in Bangladesh. The book is a comprehensive guide to the world of marketing and branding, covering topics such as market research, brand strategy, advertising, sales, and distribution.

The book is written in a conversational style, making it easy to read and understand for readers of all backgrounds. It’s filled with real life examples and case studies from Bangladesh, making it highly relatable and relevant to local audiences.

“শরবতে বাজিমাত” is a must read for anyone interested in learning about marketing and branding in Bangladesh. The book provides valuable insights and practical advice that can help readers enhance their skills and succeed in the competitive world of business.

12. হালাল মার্কেটিং

Proloy Hasan explores the concept of “হালাল মার্কেটিং”, which involves designing products and services with religion at their core to make them more acceptable to Muslim buyers and sellers.

The author discusses how religion has a direct impact on consumer behavior and how incorporating Halal principles can help businesses appeal to the growing Muslim consumer market.

The book also covers topics such as ethical marketing, sustainability, and green marketing, and includes examples and case studies that illustrate the benefits of incorporating these practices in business.

“হালাল মার্কেটিং” encourages domestic entrepreneurs, businessmen, and companies in Bangladesh to market Halal, ethical, and eco-friendly products, and educates consumers on the importance of checking for Halal certification and being ethical and environmentally responsible in their purchasing decisions.

13. পার্সোনাল ব্র্যান্ডিং

“পার্সোনাল ব্র্যান্ডিং” is a book written by মো. তাজদীন হাসান that focuses on the importance of personal branding in today’s world. The book is based on the author’s education, experience, and short case studies of successful personal branding practitioners in Bangladesh.

The author emphasizes the importance of social media in building a personal brand and shares tips on how to build a strong personal brand online and offline. The book is relevant for individuals from all walks of life, whether you’re a corporate professional, an entrepreneur, or a student/young professional.

The author is part of a team of three, representing three generations of people who have benefited from personal branding in both offline and online worlds. They aim to help readers build their personal brand faster and stronger by sharing their knowledge and experience.

14. আমি একজন সেলসম্যান

“আমি একজন সেলসম্যান!” is a Bangla language book by তানভীর শাহরিয়ার রিমন that is one of the most successful corporate icons of the country. He has a corporate career of two decades. Having started his corporate career at the age of 22, he joined the C-suite of one of the country’s largest groups at the age of 26 and established himself as an exceptional corporate leader. He is cover a wide range of topics related to sales and marketing, including communication, negotiation, sales psychology, and customer service in this book.

The author, তানভীর শাহরিয়ার রিমন, is a renowned sales trainer and consultant with years of experience in the field of sales. In this book, he shares his insights and tips for success in sales, drawing from his own experiences as well as the experiences of other successful sales professionals.

“আমি একজন সেলসম্যান!” is a practical and informative guide that can help sales professionals and entrepreneurs to improve their sales skills, close more deals, and build strong customer relationships.

15. ব্র্যান্ড মার্কেটিং স্ট্রাটেজি

“ব্র্যান্ড মার্কেটিং স্ট্রাটেজি” is a comprehensive guidebook on brand building, written in Bengali by নিজাম আকন্দ. The book emphasizes the importance of brands and how they play a crucial role in the success of any organization. The author highlights how brands like Coca-Cola and Pepsi have established themselves as household names in the soft drink industry and how new brands can learn from their marketing strategies.

The book is divided into different topics such as case studies of successful brands, sales and marketing strategies, advertising strategies, and more. The author presents different stages of marketing in a simple way, making it accessible to entrepreneurs, students, marketing professionals, and non-marketers alike.

The book includes stories of both local and foreign successful brands and failed brands, which provide valuable insights into building and maintaining a brand. It serves as a constant guide for those interested in building a brand from scratch and achieving success in their respective industries. Overall, “ব্র্যান্ড মার্কেটিং স্ট্রাটেজি” is an excellent resource for anyone looking to understand the importance of branding and learn effective marketing strategies.

Conclusion

Branding and marketing are indispensable components for the success of any business. Reading books on these subjects can offer valuable insights and strategies.

These publications can assist readers in acquiring the expertise required to create successful branding and marketing strategies while staying current with emerging trends and technologies.

You can buy the books we mentioned easily. You can find them in different shops or go to Rokomari.com and buy them without any trouble.

These books are really helpful for people who have a business, people who do marketing, or anyone who wants to learn more about branding and marketing. So, start reading now and improve your branding and marketing skills.

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