Bidya Sinha Mim has been named as the brand ambassador for bKash, the leading Mobile Financial Services (MFS) provider in the country. Her role is to promote and raise awareness about digital transactions, particularly among the youth.
The actress officially sealed the brand endorsement deal at a ceremony held at bKash’s headquarters in the city on March 21, according to a press release.
The event was attended by bKash’s Chief Marketing Officer Mir Nawbut Ali, EVP & HoD of Supply Chain & Procurement Mohammad Rashedul Alam, and other senior officials.
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Mim, widely admired for her acting prowess, especially among the younger audience, brings her influence and popularity to endorse bKash’s products and services. Having garnered accolades such as the National Film Award and India Bangladesh Film Award throughout her career, she is set to feature in various campaigns aimed at promoting bKash’s offerings and values to the general public.
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Expressing her excitement about partnering with bKash, Mim emphasized the importance of transitioning towards a cashless society in Bangladesh. She highlighted bKash’s role in facilitating this transition through its diverse range of cashless transaction services, enabling people to conduct their daily transactions seamlessly. She expressed her eagerness to contribute to the nationwide encouragement of digital transactions as part of the bKash family.
