Brand Practitioners Bangladesh organized “ACI Nutrilife Presents Health and Wellbeing Marketing Fest Powered by United Wellness & Aesthetic Centre and Fresh Happy Nappy”. This program was held on February 09, 2024, at The Westin Hotel in Dhaka.
At the event, 32 eminent speakers from various disciplines involved in business and marketing of the healthcare sector provided valuable feedback in 10 essential sessions.
The 3rd issue of Brand Practitioners Bangladesh’s own magazine Business Brillianz was launched on the occasion. This issue covers the life and work of late Fazlur Rahman, the founder of City Group. Apart from this, Rupali Chowdhury, MD of Berger Paints Bangladesh, Nurul Afsar, DMD of Electromart and Sakif Shamim, MD of Labaid Cancer Hospital have been featured. Zafor Uddin Siddique, Executive Director (Sales & Marketing) of City group was present at the unveiling of the publication.
Faria Yasmin, Business Director of ACI Food and Commodity Brands, the company of ACI Nutrilife, which is the main sponsor of this event for the first time under the initiative of Brand Practitioners Bangladesh, said, “We are happy to be the main partner of this fest organized on the important issues for health marketing and business expansion of the present time. ACI Group has been with the countrymen since its inception by providing safe and nutritious food and useful medicines. She spoke about safe food at the Insight session titled “Beacon of Health & Wellness: Bangladesh’s Commodity Landscape.
Health & Well-being Market- Mapping Challenges, Charting Opportunities The panel discussion was addressed by Kazi Tahsin Ahmed, Head of Marketing, Healthcare Diagnostics Center Limited, Muhammad Sajal, Clinical Nutritionist, Thyrocare, DGM, Unimed Unihealth Pharmaceuticals Limited, Shauket Hossain, Marketing, CEO, MediAider Limited. Shabbir Ahmad Tamim. The session was moderated by Social Marketing Company (SMC) Marketing Manager Dr. Raiatun Tehrin.
Mezba Ul Gaffar, Director of Customer Engagement, Novo Nordisk Bangladesh, presented a keynote session entitled Embracing Wellness, Empowering Lives through Health & Well-being marketing.
Kids and Digital: Empowering Wellness: Revolutionizing Business and Marketing through Digital Strategies panel discussion, Nazmul Arefin (PhD), CEO of Togumogu Maternity and Parenting Platform Bangladesh, Ishnad Chowdhury, Co-Founder of Babuland Ltd., Pran Sarwar, Director Branding and Marketing, Doctime Ltd. life sustainer; Tanveer Hasan Britto, Consulting Fitness & Wellness Life Consulting Tanveer Hasan.
Public Health and Communications Specialist, International Sports Development and Founder of Sports Vision Limited and Let’s Walk Foundation Professor Dr. Anupam Hossain presented the keynote titled A Strategic Perspective of Health Economics.
MD Minhaj Hossain of ZEISS Vision Center gave a case presentation on the important issue of health.
Speaking at the panel discussion of health and wellness market stakeholders, Bangladesh Association of Pharmaceutical Industries (BAPI) General Secretary S M Shafiuzzaman, DGHS Director, AMIS and Line Director, HIS and e-Health Professor Dr Md Shahadat Hossain, Reckitt Senior Marketing Manager (Health) Salahuddin Ahmed Tarek and Chief Operating Officer of The Plasticity. Sabiha Zaman, Major General (Rtd.) Md. Mustafizur Rahman, CEO of Bangladesh Association of Pharmaceutical Industries (BAPI). The session was moderated by Md. Quamrul Hassan, Business Director of ACI Limited.
Professor Khondaker A. Mamun, Founder of SIMED Health, IRIIC and Director of UUI presented a Keynote Session titled Thriving Together: Fostering a Resilient Health and Well-being Ecosystem.
The panel discussion titled A Roadmap for Bangladesh Health & Well-Being Business was addressed by Augmedix Bangladesh Country Director Rashed Noman, Accurate Life Care Bangladesh Limited CEO Dr. Md Mahmud Hasan, ACI Food and Commodity. Brand’s Lead, Supply Chain & Logistics M Lokmanur Rahman and Lifespring Ltd. Managing Director and Lead Psychiatrist Dr. Sayedul Ashraf Kushal. The session was moderated by Nestlé Bangladesh PLC’s Head of Medical and Scientific and NHW Shamima Zaman Kazori.
In the latest Marketing Wellness: Boosting Business, Enhancing Consumer Well-being” panel discussion, Laser Treat Chief Operating Officer Md. Safaat Ali Choyon, USAID Team Leader: Food Safety and SPS Measures Dr. Imrul Hasan, Acme Laboratories General Manager Marketing Mohammad Ziauddin and Shahriar Mohammad Osman Nawed, AGM, Communications & Business Development. The session was moderated by Surayya Siddiqua, Sales & Marketing Director, Grameen Danone Foods Limited.
The title sponsor of the Health & Well-being Marketing Fest was ACI Nutrilife, powered by partners were United Hospital and Fresh Happy Nappy, platinum partners: Savlon and Kazi & Kazi Tea, strategic partners: Prathamalo and Bangladesh Association of Pharmaceutical Industries (BAPI), women’s hygiene partners: Freedom, Oral Care Partner: Sensodyne, Hygiene Partner: Dettol, Cooking Oil Partner: ACI Nutrilife Rice Bran Oil, Safe Flower Partner: ACI Nutrilife Oats Flour, Breakfast Partner: Cococrunch & Nido, Nutrition Partner: Shakti+, Parenting App Partner: Togumgu Parenting App , Digital Health Partner: Doctime, Safe Rice Partner: ACI Nutrilife Brown Rice, Tissue Partner: Partex Clean Tissue, Vision Care Partner: Zeiss, Grooming Partner: Fiero, Packaging Partner: The Plasticity, Kids Wellbeing Partner: Babuland Indoor Playground, Fresh Protein Partner: Freshtoday, Medical Support Partner: MediAider, Stationery Partner: Fresh Stationery, Promotional Partner: Maleda Group, PR Partner: The Pharma World, Publication Partner: Business Brillianz and Knowledge Partner: Practitioners Academy.
About this event, Brand Practitioners Bangladesh, Founder and Chief Executive Officer, Mirza Muhammad Ileush said, “Since the beginning of the journey, Brand Practitioners Bangladesh has been organizing marketing fests on useful and effective topics. This marketing fest is about how health sector initiatives and businesses can provide more efficient services, serve more people and establish themselves as sustainable ventures”. He thanked all the speakers, sponsors, partners and participants of the event and hoped to organize more such marketing fests.
Brand Practitioners Bangladesh Head of Growth, Sanjida Rafia, thanked everyone in the closing speech.
