Unilever Bangladesh Limited (UBL) celebrated the illustrious 100-year journey of LUX, the globally acclaimed skin cleansing brand, by unveiling an enhanced formulation of its iconic soap bar. The event took place at the Radisson Blu Water Garden Hotel, Dhaka.
Since its inception in 1923, LUX has earned a stellar reputation as one of the world’s top-selling soap brands. Now, LUX introduces a revamped formula, boasting a pro glow blend enriched with premium skincare elements such as Vitamin C and Vitamin E, promising consumers flawlessly radiant skin.
Nilushi Jayatileke, Marketing Director, Personal Care, UBL, expressed, “LUX has consistently led the beauty soap industry, delivering top-tier products for delightful bathing experiences. Moreover, it has provided platforms for women to shine, fostering numerous stars in Bangladesh and beyond. As we commemorate LUX’s 100-year milestone, we express gratitude to our consumers with a rejuvenated LUX soap offering advanced skincare benefits.”
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Zaved Akhtar, Chairman and Managing Director, UBL, reflected on LUX’s integral role within Unilever Bangladesh since 1964, adding, “LUX embodies elegance and grace, leaving an indelible mark on Bangladesh. Personally, LUX has been pivotal in my career, witnessing its evolution to better cater to consumers’ needs. Over the years, LUX has been fortunate to receive support from legendary figures, whom we honor today.”
The event brought together luminaries of LUX Bangladesh’s past, including Gulshan Ara Akter Champa, Suborna Mustafa, Shamim Ara Nipa, Afsana Mimi, Aupee Karim, Rumana Rashid Ishita, Kushum Shikder, Mehazabien Chowdhury, Zakia Bari Mamo, and Bidya Sinha Mim. They were acknowledged for their contribution to LUX’s enduring legacy, with awards presented by Zaved Akhtar, Chairman and Managing Director, UBL, and Nilushi Jayatileke, Marketing Director, Personal Care, UBL, alongside UBL’s Management Committee members.
