Meghna Group of Industries. is hiring Assistant Manager/ Deputy Manager-Brand

Meghna Group of Industries. is hiring Assistant Manager/ Deputy Manager-Brand (Stationery Category)

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh. MGI produces pens, paper, pencils, sharpeners, erasers, scales, exercise books & clipboards in the stationery category along with other products under the flagship brand named ‘Fresh”. MGI is searching for highly motivated, proactive & energetic brand professionals for its stationery category. The incumbent will report to the department head for the duties and responsibilities.

Job Responsibilities

• Manage 360-degree marketing activities for fresh Pen, fresh stationery, fresh exercise book, and paper items to achieve brand objectives.
• Conduct market research to stay informed about industry trends, customer preferences, and competitor activities.
• Develop new products and current product features as per market demand to increase sales.
• Assist in setting competitive prices for new products to add competitive advantage.
• Plan and manage ATL & BTL activities like TVC, Press Ads, Magazine Ads, Billboard, Activation, Delivery van branding, Digital communication, etc.
• Arrange events and activations as per the plan to reach out brand’s target group.
• Maintain proper communication with dealers, retailers, sales teams, and agencies to ensure the effective execution of all the plans.
• Assist in handling products compliant from market and factory and collaborate with internal stakeholders to ensure product quality.