Mir Group is a comprehensive construction solutions provider, offering end-to-end services from high-quality civil construction to real estate development. Mir Group is hiring Officer/ Sr. Officer for Branding

Responsibilities & Context

As an Officer/Senior Officer in branding, your primary role involves shaping and managing the overall brand strategy of a company. This includes developing and implementing brand initiatives, ensuring consistency across all communication channels, and overseeing the creation of marketing materials to enhance brand identity, you will also collaborate with various departments to align branding efforts with business goals and maintain a strong brand presence in the market.

• Assess digital strategies in the building materials industry, analyze competitors, and formulate a campaign plan to elevate brand and stakeholder engagement.
• Develop a digital strategy, oversee social media and create engaging content to boost brand promotion.
• Must have good content writing skills in both Bangla and English, creating clear, engaging copies for Mir Group’s target audiences.
• Responsible for call center operations and social media query management to ensure effective online engagement and sales leads.
• Supervise websites, enhance content and features for stakeholder engagement. Implement SEO and database marketing, and advertising campaigns, utilising Google Analytics for analysis.
• Work with marketing and sales teams to monitor daily digital sales and leads.
• Proven expertise in overseeing complete digital campaigns, from concept to execution, with a strong background in using marketing automation tools and web analytics.
• Giving appropriate directions and guidelines to Creative Partner/Agency for successful online campaigns, maintaining communication with them through regular meetings, phone calls, and messages.
• Proficient in utilizing digital marketing tools like Google AdWords, Analytics, My Business, social media management platforms such as Hootsuite and Buffer, and email marketing platforms like Mailchimp. Experienced in content management with platforms like WordPress and adept in utilizing SEO tools such as Moz and SEMrush.

Requirements

Additional Requirements

• Age 24 to 32 years

Required Skills & Expertise

• Advertisement Branding
• Brand Planning/ Development
• Brand Promotion
• Digital Marketing (Social Media Marketing)