Pathao is Hiring Manager –Brand & Communications/ Brand Manager, Marketing
Pathao is a Bangladeshi on-demand digital platform company headquartered in Dhaka, Bangladesh. They are looking for Manager –Brand & Communications/ Brand Manager, Marketing.
Core Responsibilities:
- Develop content and direct creative execution to provide a consistent, targeted, and impactful message
- Build and maintain solid partnership with assigned internal teams to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
- Contribute to the annual brand planning process
- Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future
- Direct in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects
- Contribute ideas for new programs, researching and recommending innovative branding techniques
- Research and understand key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments
- Provide hands-on advertising support for assigned departments, paying close attention to timelines
- Identify and present opportunities for consistency in messaging and customer experience across channels from offline communication to digital to print
- Develop an understanding of short and long-term department goals and planned initiatives
- Adjust and communicate plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign
- Work with leadership to take the pulse of overall business activity to identify cross-marketing opportunities….etc.
Requirements:
- At least 5 years of working experience in Brand Marketing or Advertisement
- BBA/MBA degree in Marketing or any other related field
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Skillset that allows you to coach and drive a team towards objectives
- Experienced in working at any Financial Institute or MFS Organization
Apply:
If you are passionate about Brand & Communications, possess the skills we are looking for, and thrive in a collaborative and innovative environment please apply through this link- https://t.ly/wrilf
Deadline: March 21, 2024.
