TK Group’s brand PUSTI has recently entered into a two-year partnership with the Bangladesh Cricket Board (BCB) as their official drinking partner. Following their presence in various sectors such as oil, flour, and tea, PUSTI has introduced a new product, PUSTI drinking water, into the market. The announcement was made during a press conference held at the BCB Media Center yesterday.
The agreement, effective from January 1st of this year until December 31, 2025, designates PUSTI as the exclusive drinking partner for the BCB’s home series. Throughout this period, Bangladesh is scheduled to participate in 37 international matches. PUSTI will not only supply drinking water for these matches but will also oversee the provision of energy drinks to the cricketers.
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Key figures present at the press conference included Tanvir Ahmed Titu, Chairman of the BCB Media Committee, along with representatives from TK Group’s PUSTI brand, namely Ibrahim Khalil (Head of Brand) and Mohammad Mofasel Haque (Director, Marketing). Alam Chowdhury (Head of Business), Shafiqul Islam (Head of Sales), and Mohammad Nasir Uddin (Senior DGM- Accounts and Finance) represented Pusti.
