Top 10 Most Valuable Tech Brands in 2023
In 2023, some tech brands have proven to be incredibly valuable in the world. According to Brand Finance’s 2023 report, Amazon has surpassed Apple and become the most valuable tech brand globally. Amazon’s brand value is now worth a massive $299.3 billion. Since the COVID-19 pandemic began, Amazon’s brand value has increased by 36%.
The ranking also highlights the fastest-growing tech brands. Japan’s NTT DATA has experienced an impressive 55% increase in brand value, reaching $8.9 billion. This growth can be attributed to NTT Corporation and NTT DATA combining their offerings and launching a joint brand. This collaboration has helped accelerate global IT modernization and digital transformation.
Explore the Data: https://brandirectory.com/rankings/technology/table
LinkedIn, a popular professional networking platform, has seen a remarkable growth of 49% in brand value, reaching $15.5 billion. This increase is mainly due to LinkedIn’s improved reputation as a tool for recruitment and news advertising. Among white collar professionals, LinkedIn has established itself as a dominant platform. The brand benefits from its integration with other Microsoft services.
The most powerful tech brand in the world and in the United States continues to be Google is popular for its search engine and several online services. Its brand value has grown by 7%, reaching $281.4 billion. Google has earned a high brand strength index score of 93.2/100 and a prestigious AAA+ rating.
Despite facing challenges, Huawei continues to be one of the top ten most valuable tech brands. Its brand value has decreased by 38% to $44.3 billion. Huawei’s consumer business, which includes smartphones and other electronics, was significantly impacted. However, the brand’s carrier business and enterprise business have performed relatively well.
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Also, the other valuable tech brands include TikTok/Douyin with a value of $65.7 billion, Facebook with $59 billion, WeChat with $50.2 billion, and Instagram with $47.4 billion.
These tech brands have proven their worth in the global market, with some experiencing substantial growth and others facing challenges. They still continue to be very important to the structure of the tech sector.
