Viral marketing is a marketing approach that focuses on spreading knowledge about a product or service from person to person, similar to how a virus spreads across a population.
MGI’s Sanitary napkin campaign, which was seat cover in local bus seats, went viral on social media platforms.
What are the benefits of viral marketing?
- Organic spread with high volume of audience engagement.
- Social media coverage
- Emotional appeal to the audience.
- Cost effectiveness.
