Job Responsibilities

• Collaborate with the marketing and senior management teams to develop and refine the brand’s communication strategy.
• Ensure brand messaging is consistent across all communication channels and touchpoints.
• Conduct market research to understand industry trends, target audience preferences, and competitors’ branding efforts.
• Conceptualize, plan, and execute creative brand campaigns that resonate with the target audience and reinforce the brand’s identity.
• Work closely with creative teams (designers, copywriters, content creators) to develop compelling visuals, content, and storytelling elements for campaigns.
• Create and review engaging and persuasive content for various communication channels, such as social media, website, print materials, and press releases.
• Ensure all content maintains brand voice, style, and consistency.
• Cultivate and maintain relationships with media outlets, journalists, and influencers to secure coverage and mentions for the brand.
• Draft and distribute press releases, manage media inquiries, and coordinate interviews.
• Manage the brand’s online presence, including social media platforms, by developing and executing content calendars and engagement strategies.
• Monitor online conversations and respond to customer feedback and inquiries in a timely and professional manner.
• Collaborate with internal departments to ensure alignment of brand messaging across the organization.
• Provide brand guidelines and training to employees to ensure consistent representation of the brand.
• Monitor and analyze the performance of brand communication efforts using relevant metrics and analytics tools.
• Generate regular reports to assess the effectiveness of campaigns and recommend improvements.
• Assist in creating and managing budgets for brand communication initiatives, ensuring optimal allocation of resources.