Electronics have been utilized in Bangladesh since the 1930s, when radio stations and wireless telecommunication networks were first adopted.
As the private sector grew in the 1950s and 60s, assembly plants increased in number, and radio sets and TVs gradually became incorporated into the culture of Bangladesh.
In 1980, this development contributed to the rise in popularity of audio and video cassette players. However, the adoption of computers and mobile phones after 1990 marked the most significant advancement.
During this period of development, numerous multinational companies recognized the potential of Bangladesh’s electronics industry and formed partnerships with local conglomerates to establish manufacturing and assembly plants.
Several prominent brands, such as Walton, Samsung, LG, Sony Rangs, Electronic Mart Ltd., etc. have joined forces with Bangladeshi companies. Numerous local businesses are also independently working to enter Bangladesh’s electronics market with cutting edge products.
Top Electronics and Home Appliances Brands in Bangladesh
There are presently over 60 companies operating in the electronics and home appliance brand in Bangladesh. Below are some of the most prominent brands in the industry:
1. Walton
Walton is one of the largest electronics brands in Bangladesh, with operations spanning over 40 countries. The company boasts a workforce of over 30,000 employees, 22 production plants, and 700+ acres of factory area, enabling it to manufacture approximately 10 million units of electronic products every year. Walton is well known for making essential home products like refrigerators, air conditioners, televisions, smartphones, computers, and motorcycles.
Since its inception in 1977, Walton has garnered several accolades and awards, including the Best Refrigerator Award 2019, HSBS Export Award, DITF-2019 2nd Prize for Highest VAT Payer, and Best VAT Payer DITF-2019 Award from NBR, among others.
The company holds certifications such as ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007. Much of the company’s success can be attributed to the contributions and leadership of its Managing Director and CEO, Mr. Golam Murshed.
2. Samsung
Samsung is a South Korean electronics giant, was established in 1969 and has 200 subsidiary operations worldwide. Seungwan Yoon is the managing director of Samsung Electronics Limited in Bangladesh.
Samsung’s product line includes home appliances like TVs, monitors, refrigerators, and washing machines, as well as key mobile telecommunications products such as smartphones and tablets. The company has plants and sales networks in 74 countries, employing around 290,000 individuals globally.
In partnership with the Fair Group concern – Fair Electronics Ltd, Samsung established a manufacturing plant in Shibpur at Narsingdi, Bangladesh. The company is dedicated to creating and providing high-quality products and services that enhance the well-being and modern lifestyle of its consumers worldwide.
3. LG Butterfly
Butterfly Group was established in 1987 and initially focused on manufacturing sewing machines as a way to demonstrate its dedication to helping the middle class.
The company’s rebranding initiative with LG after the electronics behemoth teamed with Butterfly Group, however, was its most notable success.
Butterfly set up a number of state-of-the-art manufacturing facilities for its electronic goods and home appliances in partnership with LG and Hisense.
Televisions, air conditioners, refrigerators, washing machines, ovens, and other products from Butterfly Group are currently available and in high demand among Bangladesh.
Mustafizur Rahman Shazid has been employed by the business for the past 26 years and is currently its CEO and Managing Director.
4. Sony Rangs
Rangs gadgets Ltd., which was founded in Bangladesh in 1984, is well known for the superior quality of its home appliances and gadgets. It is an authorised dealer for well-known international brands like Sony, Mercedes-Benz, Mitsubishi, Toshiba, and Mahindra.
With an extensive product range including TVs, fridges, ACs, cameras, audio and video devices, washing machines, ovens, fans, and mobile phones, Sony Rangs provides the nation with a wide range of electronic offerings.
Mr. Akter Hossain, the Managing Director and Chairman of Rangs Electronics Ltd., has been recognized for his leadership with the “Star Award” from the Senior Vice President of Sony Corporation, Mr. Kiyoshi Shikano. As the sole authorized licensee of Sony Corporation, Rangs Group has been assembling, distributing, and marketing Sony products for the past 28 years.
5. Panasonic
Panasonic is a Japanese multinational electronics corporation that has been present in Bangladesh for more than four decades. In 1970, the corporation began operating there, and since then, it has developed a significant market presence.
Panasonic is one of the most recognized and trusted electronics and home appliance brands in Bangladesh. With an extensive product range including Televisions, air conditioners, refrigerators, washing machines, ovens, and other home appliances from Panasonic are currently available on Transcom Digital.
Transcom Digital is a reputable retailer of Panasonic brand products in Bangladesh, offering high-quality products, excellent customer service and convenient shopping options.
Panasonic has a reputation for providing reliable and durable high quality products, which has helped build trust and loyalty among consumers in the country.
Read more: Top 10 Furniture Brand in Bangladesh
6. Gree
Founded in 1991, Gree Electric Appliances,Inc. Of Zhuhai was listed in Shenzhen Stock Exchange in November 1996. At the beginning of its establishment, the company mainly relied on the assembly and production of household air conditioners. Now, it has developed into a diversified and technology-based global industrial group, covering the two major fields of household consumer goods and industrial equipment, and its products have been exported to more than 160 countries and regions.
Gree is one of the leading air conditioner brands in Bangladesh, with a significant market share and a strong distribution network across the country. Gree’s entry into the Bangladesh market began in 2005 when it partnered with Electro Mart Ltd. (EML) to become the sole distributor of Gree air conditioners in the country. EML is a well-established company in Bangladesh’s consumer electronics market, with over 40 years of experience. The partnership with Gree allowed EML to expand its product offerings and become one of the leading distributors of air conditioners in the country.
7. Electro Mart Ltd.
Electro Mart Ltd. (EML) has been recognized as one of the leading business houses in Bangladesh since its establishment in 1980. EML is a manufacturer, importer, and distributor of a wide variety of electronic home appliances, such as air conditioners, refrigerators, LED and colour TVs, washing machines, and microwaves. The company has developed a reputation for dependability and trustworthiness, earning the trust of customers all around the nation.
EML holds exclusive distribution rights for the top rated Chinese air conditioner brand GREE and the renowned KONKA line of Color Televisions, Refrigerators, Freezers, and other Electronic Home Appliances. Additionally, to meet the demand for Consumer Electronics in the market, Electro Mart Ltd. has launched its own brand HAIKO. EML also acts as a representative for major Japanese HVAC systems, including DAIKIN and TOSHIBA.
After 40 years of experience in the Consumer Electronics (CE) market and a consistent record of success in recent years, EML has ventured into the Manufacturing Industry with the establishment of “Trade International Industries Ltd (TIIL)” located in the Sonargaon Industrial Area of Narayanganj District.
TIIL is a fully equipped Consumer Electronics (CE) Manufacturing Plant that produces a range of products such as Refrigerators, Freezers, Air Conditioners, LED TVs, electric fans, and more, under the KONKA, GREE, and HAIKO brands. With its vast scale of operations, TIIL is one of the largest heavy industries in Bangladesh for CE products.
8. Vision
Vision Electronics, a subsidiary of the RFL Group, began its operations in March 2013 by introducing its 24” VISION LED TV at Ghorashal, Bangladesh.
With state of the art European technology, the company’s production facilities are located in Ghorashal, Danga, and Habiganj.
Variety of devices are produced and sold by Vision, including LED TVs, refrigerators, air conditioners, washing machines, irons, and kitchen appliances such rice cookers, blenders, induction cooktops, fans, and induction cookers.
The company is committed to offering top notch, international electronic products and has a devoted research and development team.
It has over 40 service centers that offer warranty facilities and after-sales support. Vision Electronics employs over 1,700 factory workers, 100 engineers, and 350 sales staff. It also has over 1,000 dealers and retailers, 300 exclusive showrooms, and 270 company-owned Vision Emporium Showrooms.
After establishing a strong presence in Bangladesh, Vision Electronics has expanded its market beyond the country by exporting its products to over ten countries.
9. Singer
SINGER has been active in Bangladesh since the days of British colonisation, when the country was still a part of the Indian subcontinent.
The company’s first venture started in 1905, making it one of the oldest operating companies in Bangladesh with 117 years of experience. Today, MHM Fairoz leads the company as Managing Director of Singer Bangladesh.
In 1920, Singer opened two stores in Dhaka and Chittagong, which were expanded after Bangladesh’s independence in 1971 to include 23 shops throughout the country.
In 1983, the company was listed with the Dhaka Stock Exchange (DSE), followed by the Chittagong Stock Exchange (CSE) in 2001.
Singer’s initial business focus was on sewing machines, but over time, they diversified their product portfolio to include a variety of electronics and home appliances such as refrigerators, LED/LCD TVs, air conditioners, fans, washing machines, irons, microwave ovens, rice cookers, DVD players, air coolers, laptops, desktop computers, and Blu-ray players. With 974 dealers located across the country, Singer is a trusted brand in Bangladesh, known for quality products and excellent customer service.
10. Marcel
Founded in 2006, Marcel is a domestic electronics brand that is owned and operated by the Walton Group.
Its main business activities involve designing, manufacturing, exporting, and marketing a range of products, including multi storied refrigerators, freezers, air conditioners, automobiles, and home appliances.
Marcel is renowned for producing high quality, user-friendly products with advanced technology.
The business is also certified to ISO 9001:2008 for quality management systems and ISO 14001:2004 for environmental management systems, both of which satisfy high international standards.
